Marketing Manager, Canadian Television

Marketing Manager Canadian TelevisionWere looking for a fandom-fueled marketer to lead the charge for Blue Ant Medias seven passion-based Canadian TV brands including TE Cottage Life BBC Earth and Makeful. Reporting to the VP Marketing Canadian Media this role is for someone who knows that great marketing is not just about promoting shows its about finding and fostering fans building communities around the stories and subjects people love and turning casual viewers into engaged the strategic marketing lead for our Canadian linear TV brands you will bridge big-picture brand strategy with hands-on execution to drive awareness tune-in and engagement across owned social partner and other consumer-facing touchpoints. You will also support Canadian-relevant FAST channel opportunities in partnership with our Global Channels team ensuring we make the most of any opportunities that role will report to the VP Marketing Canadian Media and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per anticipated salary range for this role is $75000 - $90000 per year with final compensation determined by experience and Responsibilities & DutiesWhat Youll Actually DoCreate Must-See Moments: Brief and collaborate with the Creative team to build campaigns for priority shows that maximize our assets and drive Fandom: Design and implement a sustainable social strategy that builds brand awareness and moves the needle on audience Key Distributor Opportunities: Support BDU relationships around high-impact moments such as Free Preview windows major premieres and programming stunts providing clear priorities approved assets and timely What Matters: Track campaign performance across social partner support Free Preview activity and audience engagement using viewership data to sharpen future Brand Partnerships: Manage in-kind relationships with like-minded brands and create innovative activations that bring our brands to life at our relevant Consumer Content Partnerships: Serve as the marketing lead for key content partners such as BBC and Blue Ant Studios. Look for cross-promotional opportunities (e.g. amplification through their social newsletters talent etc.) and secure proprietary promotional assets to use on our the Experience: Maintain and audit brand websites (via WordPress) to ensure they are the single source of truth for fans looking for basic info and air You Bring to the TableThe Strategic Brief-Writer: You can write clear actionable briefs that inspire creative teams and align with business Content Pro: You have experience in content marketing - ideally in television or media - and you understand the nuance of creating scroll-stopping social Platform Expert: You are comfortable navigating project management tools (we use Wrike) are savvy with Meta Business Suite and know your way around Relationship Builder: You are a natural at liaising with international partners (like the BBC and Smithsonian) and domestic distributors Youll Love ItThis is a rare opportunity to shape how Canadians can discover a unique portfolio of interest-based TV brands. Youll work with a fun collaborative team while having the autonomy to bring bold ideas to life from social-first campaigns and brand partnerships to fan experiences Free Preview moments and priority programming you love great storytelling understand what makes audiences care and know how to balance big-picture brand thinking with hands-on execution this is your chance to turn passion-based content into meaningful audience connection and have a lot of fun along the 5 years of experience in entertainment media broadcast streaming content marketing partner marketing social media or brand promoting TV streaming film lifestyle factual entertainment or pop-culture campaign planning and project management skills with the ability to manage multiple brands/channels at working with external partners platforms distributors agencies content suppliers or brand writing skills for campaign briefs social copy partner pitches presentations and promotional knowledge of social platforms content calendars campaign reporting and digital/social best working cross-functionally with programming scheduling creative sales distribution PR and external to HaveKnowledge of the Canadian broadcast specialty TV streaming FAST or BDU with free previews affiliate marketing distributor marketing or platform with entertainment brands lifestyle/factual programming British content documentary nature paranormal home/design or similar design sensibility and comfort giving feedback to creative teams on promos social assets style guides and partner toolkits.