Insights and Content Strategy Manager

SteelSeries is looking for a data-obsessed lightning-fast Insights and Content Strategy Manager who lives and breathes social media gaming culture and the battle for attention. You will set the strategy for all social media and influencer content efforts based on insights learnings and iterative testing. Youll be the nerve center of a small high-impact social and influencer team responsible for turning raw performance data into sharp prioritized content plans that the team can execute on immediately. You will own the social content calendar translate insights into action and serve as a key navigator to the Social Media Director Community Director and Esports & Influencer Managers across EMEA APAC and the Americas.

Your success is measured by how clearly and quickly you can see whats popping off how fast you can turn those signals into more of the right content and how effectively you guide the broader team toward an attention-first roadmap.

You treat attention like a tradable asset: constantly re-allocating focus to the ideas formats and platforms that are winning *right now* while building systems that let the team publish at scale.

What Youll Own & Drive

Attention mapping & calendar ownership

• Own and continuously evolve the global social content calendar across TikTok Instagram YouTube X/Twitter Facebook Twitch and emerging formats ensuring alignment with campaigns product launches esports and creator initiatives.
• Build and maintain a living attention map that shows where were winning where were behind and which content pillars need more or less investment.

Real-time analytics actionable direction

• Monitor performance data daily (engagement reach watch time CTR retention curves saves/shares follower growth) and rapidly translate signals into clear instructions: do more of this kill/adjust this test these 3 variants next.
• Run lightweight experiments on hooks formats posting cadences and thumbnails; track results and socialize learnings quickly so the team can iterate in days not quarters.
• Lead post-mortems on campaigns and tentpoles turning results into sharp 12 page debriefs with specific prioritized changes for next time.

Planning briefing & cross-team navigation

• Develop and present clear campaign briefs content themes and daily/weekly posting plans that are rooted in data but written in plain language for creators editors and stakeholders.
• Serve as a core strategic partner to the Social Media Director Community Director and Esports & Influencer Managershelping them decide where to put their creative and time and what to scale across EMEA APAC and the Americas.
• Support cross-functional initiatives (product launches esports events sponsorships creator programs) with meticulous planning attention-led prioritization and tight coordination.

Systems templates & speed

• Build repeatable systemstemplates calendars playbooks dashboardsthat increase the teams content output without sacrificing quality.
• Maintain a library of content templates recurring formats asset checklists and posting playbooks that make it faster and easier for the Video Editor and rest of the team to execute.
• Ensure content plans comply with platform guidelines brand safety copyright and accessibility requirements.

Reporting & storytelling with data

• Create concise monthly and quarterly reporting for leadership that connects channel performance to business and brand outcomes with clear recommendations on what to do next.
• Tell a compelling story with datashowing not only what happened but why and what well do differently going forward.

What Were Looking For

Experience & skills

• Proven track record in social media strategy content planning or digital marketing with heavy analytics ownershipideally 47 years in gaming entertainment or consumer tech.
• Strong proficiency in social analytics tools (native platform analytics Sprinklr Sprout Social Hootsuite or similar) and comfort working directly in platform UIs.
• Demonstrated ability to turn data into clear content roadmaps calendars and prioritized test plans that drive measurable engagement and growth.
• Excellent written and verbal communication skills; able to simplify complex insights into sharp recommendations for cross-functional partners and executives.
• Detail-oriented with strong project management skills: you hit deadlines keep multiple campaigns straight and communicate proactively.
• Familiarity with content operations asset management and workflow processes that keep small teams moving quickly.

Mindset & behaviors

• You treat attention as the most valuable constantly shifting asset in marketing and understand that winning requires relentless experimentation and native content on each platform.
• Fire in the belly (Ownership) owner mentality: you thrive in a small team take full responsibility for the numbers and never say thats not my job.
• Bias for speed and shipping: youd rather run three smart tests this week than wait for a perfect brief next month.
• Deep curiosity about gaming culture memes platform updates and niche communities; youre immersed in the same feeds as our audience.
• Comfort guiding others: you enjoy telling editors designers and influencers whats working what to double down on and where to pivotbacked by data but delivered with empathy and clarity.

Bonus points

• Experience with content calendar tooling and asset management systems.

• Background in gaming or tech brands live events sponsorships or creator/partner programs.

• Strong storytelling abilitypairing data with compelling narratives that get leaders to act
  

Expectations:
- Full-time position (Monday - Friday) 40 hours/week

- Hybrid position with preferred onsite collaboration 3 - 4 times a week

- Chicago area candidates (preferred)

• Candidates are encouraged to share portfolios content samples or relevant campaign work.*