Assistant Manager Key Accounts, Influencer Marketing
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Job Location:
Monthly Salary:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
Regional IMM will manage relationships with regional creators influencers and artists ensuring effective coordination between talent and the organization. The role involves overseeing artist onboarding contracting negotiations and adherence to compliance and brand guidelines. The incumbent will ensure smooth execution of influencer campaigns by maintaining content quality alignment with brand objectives and timely deliverables. This position plays a critical role in driving operational excellence and strengthening the organizations creator network within assigned regions.
About the team:
Team is responsible for driving revenue through strategic commercialization of the companys owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content marketing and sales units the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the companys creative assets.
Key Responsibilities:
- Develop annual and quarterly strategic account plans per national brand with clear revenue margin and penetration targets by category and campaign type
- Identify build and pitch scalable influencer packages (e.g. crossplatform creator bundles category solutions seasonal IPs) mapped to brand/category growth priorities.
- Translate client brand/category strategies into influencer marketing roadmaps (e.g. launch consideration advocacy social commerce) for each national brand
- Work with internal influencer / creator teams to curate the right mix of macro micro and nano creators by category audience region and platform for national deals
- Lead commercial and legal negotiations with national brands including scope rate cards package pricing SLAs usage rights exclusivities and cancellation terms.
Skills & Attributes for success:
- Strong sales & brand solutions expertise - proven track record in media sales brand solutions or integrated marketing roles within digital marketing (brand & agency) or media ecosystem
- Deep understanding of Digital media ecosystem - strong grasp of digital advertising formats platforms ad-tech and campaign workflows
- Strong client relationships & negotiation expertise - established relationships with LCS/MM clients and agency partners
- Understanding of IM domain - knowledge of IM workflows creator selection campaign planning execution measurement & pricing models
Preferred Education & Experience:
- Masters in business administration with 4 years of work experience in related field.
- Tamil language proficiency is mandatory
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
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Required Experience:
Manager
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
