Assistant Manager, Owner Growth Strategy – Next Best Action Strategy
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Job Location:
Warren, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
Werelooking for a strategic self-starting marketer to help shape and grow GMsNext Best Action (NBA)strategy across products services and subscriptions in the post-purchase customer journey.
This role is best suited for someone with strongmarketing strategybusiness partnershipcross-channelmeasurementandtest-and-learnexperience who can work across business units toidentifyopportunities build alignment and help translate business goals into smarter customer decisioning. The right candidate does not need to come in as a deep technical journey architect but should be eager to learnNextBestAction understand how it can create value for the business andcustomer and help drive adoption over time.
WhatYoullDo
Help define and evolve GMsNext Best Action strategyacross theownerlifecycle grounded in business goals customer needs and growth opportunities.
Build strong relationships with partners acrossmarketing product analytics finance data privacy and business unitstoidentifywhere NBA can unlock the most value.
Translate business priorities into clearcustomer strategy prioritization frameworks and use casesfor NBA.
Partner with execution and platform teams to bring strategies to life while staying focused on thebusinessobjectiveand customer outcome.
Drive a strongtest-and-learn culture including hypothesis development test design readouts and recommendations for what to scale refine or stop.
Help define howrules-based logic customer signals and AI-driven decisioningshould work together to improve relevance and performance.
Ensure NBA strategies are focused onincremental value customer experience and measurable business impactnot just campaign output.
Identifygaps opportunities andnew ideasproactively with a bias toward action and continuous improvement.
WhatWereLooking For
5 years of experiencein marketing strategy CRM lifecycle marketing customer growth or related roles.
Strongbusiness acumenwith the ability to connect customer strategy to commercial outcomes.
Experience working cross-functionally and building credibility with a wide range of stakeholders and business teams.
Demonstrated success leading or contributing totest-and-learn experimentation optimization or performance improvementefforts.
Ability to take ambiguous problems structure them clearly andmove workforward with limited direction.
Interestin and aptitude for learningNext Best Action personalization customer decisioning and modern CRM capabilities.
Strong communicationand storytelling skills including the ability to turn insights and strategy into clear recommendations.
Bachelors degree
Preferred Background
Experience in CRM lifecycle marketing retention personalization or customer growth strategy.
Exposure toenterprise marketing or CRM platforms such asAdobe Experience Platform / Journey Optimizer Salesforce Marketing Cloudor similar.
Familiarity with customer analytics measurement segmentation or experimentation approaches.
Experience in businesses with complex customer ecosystems recurring engagement or subscription/service models.
What Success Looks Like
In this roleyoullhelp GM build a stronger NBA capability by bringing togetherbusiness strategy partner alignment and test-and-learn discipline. Success meansidentifyingthe right opportunities influencing teams across the organization and helping GM deliver more relevant customer experiences that create measurable long-term growth.
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position as well as geography of the selected candidate.
The salary range for this role is ($105600 - $140700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.
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Required Experience:
Manager
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