Marketing Manager- Harley Davidson Panama City Beach

Position Summary

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that grow dealership traffic motorcycle sales merchandise revenue rider engagement and community presence. This role oversees digital marketing social media events advertising campaigns partnerships and brand promotion while maintaining the authentic Harley-Davidson experience.

The ideal candidate is creative organized energetic and passionate about customer engagement motorcycles lifestyle branding and event marketing.

Responsibilities

• Develop and execute dealership marketing strategies and promotional campaigns
• Manage social media accounts digital advertising and online engagement
• Create marketing content including graphics videos emails and event promotions
• Coordinate dealership events such as bike nights charity rides rallies and customer appreciation events
• Maintain Harley-Davidson brand standards across all advertising and communications
• Work with sales service parts and apparel departments to drive customer traffic and revenue
• Track and analyze campaign performance customer engagement and ROI metrics
• Manage relationships with media vendors sponsors community partners and local businesses
• Update dealership website event calendars and promotional materials
• Oversee email marketing campaigns and customer outreach initiatives
• Assist with in-store merchandising and promotional displays
• Monitor marketing budgets and advertising schedules
• Support Harley Owners Group (H.O.G.) activities and rider community engagement
• Attend weekend and evening events as needed

Qualifications

• 3 years of experience in marketing advertising event planning or dealership marketing preferred
• Strong knowledge of social media platforms digital marketing and online advertising
• Excellent communication organizational and project management skills
• Experience with content creation photography video editing or graphic design preferred
• Proficiency in Microsoft Office Canva Adobe Creative Suite or similar marketing tools
• Experience with CRM systems and email marketing platforms preferred
• Ability to analyze marketing data and campaign performance metrics
• Strong customer service and relationship-building skills
• Self-motivated with the ability to manage multiple projects and deadlines
• Flexibility to work weekends evenings and special events
• Knowledge of motorcycle culture and Harley-Davidson brand lifestyle preferred

Salary Range: $55000-$65000 Based on Experience

Required Experience:

Manager