Sr Product Marketing Manager, Value Realization

MW Partners is currently seeking a Sr Product Marketing Manager Value Realization to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

• Drive adoption of Real-Time CDP Collaboration
• Lead match-making initiatives within the existing customer base in partnership with sales and post-sales account leads
• Create compelling account-based activations to drive trial and adoption
• Advise customers on strategy and campaign opportunities and deliver active collaborations
• Review ongoing results and learnings with customers to power ongoing collaboration
• Contribute to product-led adoption initiatives
• Support asset creation for Real-Time CDP Collaboration
• Collaborate with product product marketing and sales teams to develop impactful assets (slides one-pagers FAQs).
• Research emerging industry needs and update assets accordingly with the latest product and market information.
• Own timely updates of assets to reflect the most up-to-date product and market information
• Support partnership activities to deliver value to sell-side partners
• Collaborate with PM and business development teams to create compelling narratives to attract new partners
• Regularly connect with top partners to jointly drive advertiser demand that leads to live collaborations

Requirements:

• BA/BS or equivalent experience with strong performance in quantitative coursework and demonstrated success. MBA is preferred but not required. 5 years of event marketing and/or customer marketing experience preferred
• 5-7 years of work experience in advertising technology or marketing technology direct experience in programmatic advertising technology media buying or planning (agency or client-side) and launching or managing data collaboration applications is a plus
• While this role is within Product Marketing experience across customer success management account management and post-sale adoption is extremely relevant and welcomed given the focus on value realization.
• Demonstrated success in driving product adoption programs and delivering outcomes such as ongoing active usage
• Demonstrated success in program management of multiple marketing-related initiatives and collaborating with cross-functional stakeholders
• Ability to translate technical capabilities into benefits and value that excite customers in the digital advertising and marketing space
• An entrepreneurial mindset to ideate and develop new processes and initiatives rather than simply supporting those of others

For a further discussion or to find out more contact Itishree Mohanty on or apply now.