Product Marketing Manager

COMPANY OVERVIEW

At Terabase Energy we believe that digitalization and automation will drive the next wave of innovation and cost reduction in large scale solar. To fully unlock the potential of this opportunity Terabase is developing an interconnected software and construction automation platform. We work alongside project developers owners and engineering & construction firms to support the design optimization and construction of huge solar projects around the world. Our team is a blend of solar-industry veterans and newbies thought-leaders dreamers software electrical and mechanical engineers coders product managers project managers and sales and marketing professionals. We are based in Northern California with several other offices in the United States and around the world.

THE ROLE

As the Product MarketingManageryouwill report to the Marketing Director and serve as the connective tissue between our product/engineering teams and the market. The core of the job is understanding what our products do why they matter and translating that into marketing content and campaigns that reach technical B2B audiences across the solar industry.

You will work across multiple product lines and business units. That means sitting in on product team meetings and sales calls interviewing engineers product managers and customers staying current on roadmap developments and turning what you learn into materials that sales business development and marketing channels can use. The role isexecution-heavy. We are a small team covering a lot of ground and the right person will be comfortable producing work not just strategizing about it.

As our product lines mature and converge toward a unified platform anchored in physical AI and autonomous construction there is a clear opportunity for this role to grow intoownership of product marketing for that platform. This is a ground-floor opportunity to shape how a new category of technology is positioned and marketed.

APPROXIMATE TIME ALLOCATION

• 60% Product Marketing

• 30% Content Production and Digital Marketing

• 10% Event ManagementandCross-Functional Support

RESPONSIBILITIES

Product Marketing (60%)

• Develop andmaintainproduct positioning and messaging acrossPlantPredict ConstructTerafab and SCADA/Controls and future products.

• Conduct regular stakeholder interviews with product managers engineers and sales to stay current on capabilities roadmap and competitive landscape.

• Translate technical product developments into marketing collateral: website copy product one-pagers brochures sales decks (PowerPoint) and data sheets.

• Create case studies use-case narratives and customer success stories in collaboration with sales and customer-facing teams.

• Build andmaintainsales enablement materials. Keep the sales team equipped with current competitive intelligence objection-handling guides and pitch support.

• Support product launches with coordinated messaging across channels.

• Track competitor activity and industry trends to inform positioning.

• Draft press releases media pitches and executive talking points for product announcements and company milestones.

• Prepare andsubmitindustry award applications.

• Coordinate co-marketing campaigns with technology and channel partners including joint webinars co-branded content and cross-promotional outreach.

Content Production and Digital Marketing (30%)

• Produce product-focused content for LinkedIn email campaigns (Mailchimp) and the company blog/website.

• Manage and update website content inWebflow including product pages landing pages and blog posts.

• Plan manage and host webinars end-to-end: topic development speaker coordination platform management promotional emails post-event follow-up campaigns and reporting.

• Create and edit short-form video content for social media (product demos podcast clips event highlights).

• Write and design email newsletters LinkedIn posts blog posts case studies customer success stories etc.

• Develop andmaintaina content calendar that coordinates publishing across channels around product releases company announcements industry events and seasonal campaigns.

• Support executive thought leadership:identifyspeaking opportunities draft bylines and contributed articles and prepare talking points for media interviews and podcasts.

• Contribute to SEO-optimized web content and landing pages for product lines.

Event Management and Cross-Functional Support (10%)

• Support trade show and conferencelogistics: booth materials signage handouts talking points and on-site coordination. Key events include RE CLEANPOWER Intersolar Europe PVPMC and European industry conferences. May require multi-day travel acoupletimes a year.

• Coordinate with external vendors designers and agencies as needed.

• Helpmaintainmarketing operations infrastructure: email lists CRM hygiene campaign tracking and reporting.

• Track and report on marketing campaign performance across channels. Maintain dashboards for key metrics (emailwebinar social web traffic) and provide regular reporting to support budget and resource planning.

• Helpmaintainand enforce brand standards across the organization. Support internal teams with on-brand templates messaging guidelines and review of customer-facing materials.

• Pitch in on ad-hoc projects that come with being part of a two-person marketing team at a growing company.

REQUIREMENTS

• 5 years of product marketing experience in B2B software or technology including SaaS.

• Demonstrated ability to learn complex technical products and communicate them clearly to both technical and business audiences.

• Strong writing and editing skills. You will produce a high volume of written content and it needs to be sharp concise and free of filler.

• Experience producing marketing collateral across multiple formats: web email slide decks print video.

• Comfort working autonomously and managing multiple product lines and deadlines simultaneously.

• Familiarity with email marketing platforms (Mailchimp or similar)webinartools and CMS platforms (Webflow WordPress).

• Proficiencywith design tools (Adobe Creative Suite (Photoshop/Illustrator) Canva or similar) for producing marketing assets without outside help.

• Proficiencyand eagerness to adopt AI workflows (ChatGPT Claude etc.).

• Experience with PowerPoint for building polished sales and conference presentations.

• BA/BS in Marketing Communications or a related field or equivalent professional experience.

• Strongcommand of written and spoken English with the ability to craft clear compelling and audience-specific messaging across product positioning go-to-market materials campaigns and stakeholder communications.

Preferred

• Experience in solar renewable energy or energy ofutility-scale project development or EPC workflows is a meaningful advantage.

• Experience being an early marketing hire at a startup or growth-stage company.

• Video editing skills (Premiere or similar) for product demos social clips and event content.

• Experience managing paid digital advertising (Google Ads LinkedIn Campaign Manager).

• Familiarity with LinkedIn marketing including organic content strategy and LinkedIn advertising.

• Experience with CRM tools (Salesforce) and lead enrichment/GTM/prospecting platforms(Clay Apollo LinkedIn Sales Navigator).

• Comfort with light HTML/CSS for email templates and web content edits.

• Working knowledge of SEO principles and analytics tools.

LOCATION

This is a remote position with flexibility. Some travelrequiredfor team and product alignment at headquarters in Berkeley (CA) and Sacramento (CA)area offices plus occasional tradeshowsand industry events (estimated 4-6 events per year domestic and international).

Compensation And Benefits

Our salary ranges are determined by role level and location. Within each posted range individual pay is determined (and may be greater or higher) dependent on work location and additional factors including job-related skills experience and relevant education or training. The expected salary range for this role is $120000 - 150000 DOE.

Terabase offers competitive compensation along with a comprehensive benefits package including:

Generous time off and holiday policy

Remote flexibility

Flexible time off

Comprehensive benefits package

Career progression

401k match

Stock options

Home office set up allowance

And much more!

Terabase is an equal opportunity employer. We recruit hire employ train promote and compensate individuals based on job-related qualifications and abilities. We strongly encourage people of all backgrounds to apply.

We do not discriminate for any reason including race color sex gender age religion or religious creed national origin ancestry citizenship marital status sexual orientation gender identity gender expression genetic information physical or mental disability military/ veteran status or any other characteristic protected by law.

We offer a welcoming and inclusive environment in service to one another our products the diverse consumers we represent and the communities we call home.

Principles only. This role is not open to receiving agency candidates and any contingent submissions will not be considered. Terabase Energy does not utilize third-party recruitment agencies. Please contact our Recruiting team at with any staffing-related inquiries.

Required Experience:

Manager