Associate Principal Engineer, CRM Salesforce Marketing Cloud

REQUIREMENTS:

• Total Experience 10 years
• Strong hands-on expertise in Salesforce Marketing Cloud components including Email Studio Automation Studio Journey Builder and Data Designer.
• Good understanding of SQL AMPscript and API integrations using REST/SOAP services.
• Experience in gathering analyzing and prioritizing marketing and business requirements.
• Strong understanding of email marketing customer journey mapping automation and personalization strategies.
• Experience managing product backlogs user stories and Agile/Scrum delivery processes.
• Ability to work closely with marketing analysts to define KPIs campaign metrics and success criteria.
• Strong stakeholder management and communication skills with the ability to coordinate between marketing and technical teams.
• Experience collaborating with cross-functional teams to design and deliver end-to-end marketing solutions.
• Knowledge of Salesforce Marketing Cloud best practices deployment processes and campaign optimization techniques.
• Strong analytical troubleshooting and problem-solving capabilities.
• Ability to stay updated with Salesforce Marketing Cloud platform enhancements and industry trends.

RESPONSIBILITIES:

• Collaborate with stakeholders to gather analyze and prioritize marketing requirements and convert them into user stories for Salesforce Marketing Cloud development
• Act as the primary liaison between marketing teams and development teams ensuring alignment between marketing objectives and technical capabilities
• Manage and maintain the product backlog prioritizing features and enhancements based on business value and stakeholder feedback
• Lead sprint planning backlog grooming sprint reviews and Agile delivery activities.
• Work closely with marketing analysts to define KPIs reporting metrics and campaign success measurements.
• Provide guidance on best practices for email marketing customer journeys automation and personalization within Salesforce Marketing Cloud.
• Design and support implementation of end-to-end marketing automation solutions using Salesforce Marketing Cloud components.
• Collaborate with cross-functional teams to deliver scalable and customer-focused marketing solutions.
• Monitor campaign performance and user feedback to drive continuous optimization and improvement.
• Facilitate User Acceptance Testing (UAT) and coordinate deployment and release activities.
• Serve as a Subject Matter Expert (SME) for Salesforce Marketing Cloud capabilities platform updates and industry best practices.
• Support roadmap planning and recommend platform enhancements aligned with business and marketing objectives.

Qualifications :

Bachelors or masters degree in computer science Information Technology or a related field.

Remote Work :

Yes

Employment Type :

Full-time