Staff Engineer, CRM Salesforce Marketing Cloud
Department:
Job Summary
REQUIREMENTS:
- Total Experience 6 years
- Strong hands-on experience in Salesforce Marketing Cloud (SFMC).
- Strong knowledge of Salesforce Marketing Cloud platform and marketing automation concepts.
- Hands-on experience with SFMC modules including: Email Studio Journey Builder Automation Studio Content Builder Contact Builder Mobile Studio Advertising Studio
- Good experience writing moderately complex SQL queries for segmentation and data management.
- Strong knowledge of AMPscript SSJS HTML and CSS for responsive email development.
- Experience with Data Extensions audience segmentation personalization and triggered communications.
- Knowledge of Salesforce best practices for email marketing and automation.
- Experience with API integrations and external system connectivity.
- Strong understanding of email testing deliverability domain/IP reputation and campaign monitoring.
- Excellent analytical troubleshooting communication and documentation skills.
- Ability to work independently in geographically distributed teams.
- Experience with Mobile SDK is an added advantage.
RESPONSIBILITIES:
- Develop and deploy email campaigns customer journeys and marketing automations within Salesforce Marketing Cloud.
- Build responsive and dynamic email templates using AMPscript HTML/CSS and SSJS.
- Configure and manage Journey Builder Automation Studio Email Studio and Content Builder.
- Create audience segmentation personalization strategies and targeted customer communications.
- Develop SQL queries manage Data Extensions and implement API integrations.
- Support lifecycle campaigns triggered communications and marketing automation initiatives.
- Monitor campaign performance email deliverability and domain/IP reputation metrics.
- Troubleshoot campaign execution automation failures and integration-related issues.
- Collaborate with architects business analysts administrators and cross-functional teams to deliver marketing solutions.
- Implement and monitor the complete lifecycle of email messaging and segmentation campaigns.
- Build and launch marketing emails and messaging campaigns as required by business stakeholders.
- Design and manage marketing assets including email layouts and campaign visuals where needed.
- Analyze email campaign reports and identify trends to support optimization and future decision-making.
- Act as module lead and serve as the point of contact (POC) for assigned markets or regions.
- Document system processes identify recurring issues and recommend process improvements.
- Participate in Proof of Concepts (POCs) and support implementation of new marketing solutions and capabilities.
Qualifications :
Bachelors or masters degree in computer science Information Technology or a related field.
Remote Work :
Yes
Employment Type :
Full-time
About Company
Nagarro helps future-proof your business through a forward-thinking, fluidic, and CARING mindset. We excel at digital engineering and help our clients become human-centric, digital-first organizations, augmenting their ability to be responsive, efficient, intimate, creative, and susta ... View more