Senior Marketing Manager, CRM Strategy & Relationships
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Job Location:
Richfield, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
The Senior Marketing Manager CRM Strategy & Relationship leads the advancement of loyaltydriven CRM from campaign and program delivery to integrated journey orchestration. This role develops datadriven CRM strategies that elevate customer experiences across the lifecycle with a focus on loyalty programs onboarding retention and lifetime value.
As a strategic leader and collaborative partner you work closely with marketing loyalty product technology and analytics teams to shape how innovation personalization automation and journey design come together to strengthen earlystage engagement deepen longterm relationships and deliver business impact. This position reports to the Director of Marketing and plays a critical role in influencing enterprise CRM priorities.
This role is hybrid which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another nonBest Buy location. The specific work arrangements vary by role and team and the recruiter or hiring manager will provide additional details during the hiring process.
What youll do
Basic qualifications
Preferred qualifications
Whats in it for you
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.
Our benefits include:
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation where you live your full-time or part-time employment status and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location employment status salary or hourly status (exempt/non-exempt) and years of continued or bridged service.
Certain roles where market norms demand it are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans including eligibility please refer to ourIncentive Programs Summary.
For more information about benefits LOA and paid time off please refer to ourBenefits Guide.
About us
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.
As a strategic leader and collaborative partner you work closely with marketing loyalty product technology and analytics teams to shape how innovation personalization automation and journey design come together to strengthen earlystage engagement deepen longterm relationships and deliver business impact. This position reports to the Director of Marketing and plays a critical role in influencing enterprise CRM priorities.
This role is hybrid which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another nonBest Buy location. The specific work arrangements vary by role and team and the recruiter or hiring manager will provide additional details during the hiring process.
What youll do
- Drive strategic transformation by developing forwardlooking relationship and CRM strategies that evolve the organization from channelspecific execution to full journey orchestration.
- Design and orchestrate integrated contact strategies across Email Text Push Notification Center Direct Mail and future channels to deliver a personalized customer experience that deepens relationships and maximizes engagement and loyalty.
- Champion a testandlearn culture developing experimentation approaches that drive learning speed and differentiation.
- Lead in-depth customer and campaign performance analyses translating insights into strategic recommendations that shape priorities and capability roadmaps.
- Identify optimize and standardize endtoend CRM planning and delivery processes to accelerate speedtomarket and enable customerled execution.
- Influence enterpriselevel decisions related to platforms data and technology enhancements required to deliver nextgeneration CRM experiences.
- Build and develop a bestinclass CRM strategy team fostering growth accountability and thought leadership.
Basic qualifications
- 10 years of experience in CRM lifecycle marketing loyalty or related discipline
- 5 years of formal or informal leadership experience
- Demonstrated success leading multi-channel CRM programs that drive outcomes
- Proven ability to lead strategic transformation and influence stakeholders at all levels
Preferred qualifications
- Bachelors Degree or equivalent experience
- 1 year of experience using Power BI and/or Adobe Analytics to transform data into actionable insights that drive decision-making
- Executive communication and storytelling; Turning complex ideas into compelling narratives
- Experience with CRM tools and platforms
Whats in it for you
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.
Our benefits include:
- Competitive pay
- Generous employee discount
- Physical and mental well-being support
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation where you live your full-time or part-time employment status and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location employment status salary or hourly status (exempt/non-exempt) and years of continued or bridged service.
Certain roles where market norms demand it are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans including eligibility please refer to ourIncentive Programs Summary.
For more information about benefits LOA and paid time off please refer to ourBenefits Guide.
About us
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.
Best Buy is an equal opportunity employer.
Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.
Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.
Required Experience:
Manager
About Company
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