Manager, Marketing III Eye Care, OTC

The Marketing Manager US Eye Care OTC will partner with marketing sales and broader AbbVie stakeholders (Finance Medical Legal Regulatory MABI and Agency) to support different business needs across the OTC portfolio of brands. They will derive findings and implications from multiple data platforms to strengthen commercial understanding of brand performance marketplace dynamics and growth opportunities. Participate on cross-functional teams and be involved with the development of strategic brand plans.

This role requires strong collaboration within the US Eye Care organization and broader AbbVie stakeholders along with strong communication skills (oral & written) with the ability to make persuasive presentations to customers sales teams partners and senior leadership.

Key Responsibilities Include:

• Participate on cross-functional teams and participate in development of strategic brand plans.
• Effectively communicate results of analytic and market research workstreams to influence action
• Work with several marketing brand leads to track performance and provide leadership updates
• Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies by establishing understanding insights and formulating recommendations for optimization
• Support the management of the OTC marketing strategies while identifying efficiencies/synergies where possible to maximize resources across our portfolio
• Develop effective working relationships with salesforce brand teams and executive leadership.  Stay abreast of industry trends in OTC and consumer goods
• Conduct routine field travel with the sales force to better understand market drivers and dynamics
• Monitor and analyze all sources of company and industry sales and marketing data to Develop KPI dashboard automation to ensure tracking of national and sub-national performance utilizing various data sets.

Qualifications :

• Bachelors Degree in a technical discipline field required; MBA or other advanced degree in social science life sciences or related area is desired
• Minimum 5 years of pharmaceutical or medical device industry experience required (sales marketing finance or analytics)
• 2-3 years of marketing (brand or product management) experience
• Strong analytics with excellent overall business acumen
• Excellent leadership and communication skills

Essential Skills and Competencies

• Financial/budgetary experience preferred
• Strong creative and conceptual thinking skills
• Excellent communication skills both oral and written with an ability to make effective presentations to customers sales team and senior management
• Ability to appropriately prioritize and execute multiple critical issues
• Strong interpersonal skills managing multiple stakeholders in a changing and flexible environment

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. 

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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Work :

No

Employment Type :

Full-time