VP of Marketing & Growth

Help Us Build the Most Recognized Family Law Brand in Florida

Cabanas Law Firm is growing fast and were looking for a marketing leader who knows how to scale with purpose.

We are a high-growth family law firm with 12 offices across Florida and continued statewide expansion ahead. Recently recognized on the 2025 Inc. 5000 list weve built our reputation by combining exceptional client service with speed strategy and results.

Now were looking for a VP of Marketing & Growth who can help take our brand and lead generation efforts to the next level.

This is not a corporate keep things running marketing role.

We are looking for someone who understands how to build momentum generate demand lead teams move quickly and create marketing systems that directly drive growth.

Youll work closely with ownership and leadership to help scale one of the fastest-growing family law firms in the country.

If you are someone who loves growth strategy performance marketing team leadership branding analytics AI innovation and seeing your work directly impact business results this could be a great fit.

As VP of Marketing & Growth you will oversee the firms marketing strategy across all 12 locations and help support continued expansion into new markets throughout Florida.

You will lead both strategy and execution across:

• Lead generation
• Digital marketing
• Brand growth
• Marketing automation
• AI integration
• Campaign performance
• Team leadership
• Expansion marketing

This role is highly collaborative and hands-on. Were looking for someone who can think strategically while also being comfortable diving into the details when needed.

Key Responsibilities

Growth & Lead Generation

• Develop and execute growth-focused marketing strategies
• Drive qualified leads across all office locations
• Improve cost per lead conversion rates and marketing ROI
• Build scalable lead-generation systems that support continued growth
• Work closely with intake and sales leadership to improve lead quality and conversion performance

Digital Marketing & Performance

• Oversee paid search paid social SEO retargeting and digital campaigns
• Lead funnel optimization landing page strategy and conversion improvements
• Manage analytics reporting dashboards attribution tracking and campaign performance
• Continuously test and optimize campaigns based on performance data
• Oversee marketing automation and CRM workflows

AI & Marketing Innovation

• Implement AI tools and systems to improve marketing efficiency and scalability
• Utilize advanced AI platforms including Anthropics Claude to support:
• Content creation
• Workflow automation
• Campaign optimization
• Reporting and analytics
• SEO and content strategy
• CRM and lead nurturing systems
• Help the firm stay ahead of marketing and AI trends through smart implementation and innovation

Brand & Creative Leadership

• Continue strengthening the firms premium brand presence across Florida
• Ensure consistency in messaging creative and client experience across all offices
• Lead content and creative strategy across social media video web email and advertising
• Develop messaging that connects with clients while reinforcing trust professionalism and results

Team Leadership & Expansion

• Build mentor and lead a high-performing marketing team
• Directly manage a minimum of five salaried employees across different departments
• Oversee agencies vendors and creative partners
• Develop systems processes and accountability structures that support growth
• Support marketing efforts tied to new office launches and statewide expansion

Required Experience

• Minimum 20 years of marketing experience
• Proven executive or senior-level marketing leadership experience
• Must have directly managed at least five salaried employees across multiple departments
• Must have successfully helped scale a company at least 3X during tenure at a previous organization
• Experience leading marketing in fast-paced high-growth environments
• Strong experience building scalable systems and growth infrastructure

Marketing & Technical Expertise

Strong background in:

• Lead generation
• Performance marketing
• Paid media
• SEO
• Funnel optimization
• Branding and messaging
• Marketing analytics
• Conversion strategy
• Marketing automation
• Extensive experience leveraging AI within marketing operations
• Strong understanding of AI-assisted marketing systems and workflow automation
• Hands-on experience using tools such as Claude and other AI platforms to improve marketing performance and operational efficiency

The Right Person for This Role

You are:

• Data-driven and highly analytical
• Strategic but execution-focused
• Comfortable moving quickly and adapting fast
• A builder who enjoys creating systems that scale
• Collaborative and team-oriented
• Accountable proactive and solutions-focused
• Passionate about growth innovation and performance

Preferred Qualifications

• Legal industry marketing experience strongly preferred
• Family law marketing experience is a major plus
• Multi-location marketing experience preferred
• Experience scaling statewide or regional brands preferred
• Direct-response marketing experience preferred

Compensation & Benefits

• $160000 $190000 annual compensation package plus performance incentives
• Executive leadership opportunity
• Direct impact on company growth and expansion
• Fast-paced collaborative and performance-driven culture
• Opportunity to help shape one of the fastest-growing law firm brands in Florida
• Direct collaboration with ownership and executive leadership

Required Experience:

Exec