Razorpay is one of Indias leading full-stack financial technology companies powering the way businesses move manage and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - weve since grown into a fintech powerhouse driving Indias digital payment revolution.

Razorpay powers millions of businesses with a smarter scalable stack that goes beyond transactions to help them truly build and grow.

From building AI-native agentic payments to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation smart payouts and predictive financial insights we are embedding intelligence across our stack to make money movement faster safer and more close collaboration with ecosystem partners - including banks networks regulators - we are pioneering industry-first solutions that are shaping the next era of fintech

Across India Singapore and Malaysia our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem thats redefining how money moves across Asia.

Today that ecosystem supports everyone from early-stage startups to some of Indias largest enterprises enabling them to accept process and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180 billion in annualized transactions powering leading businesses like Airbnb Facebook WhatsApp Airtel CRED BookmyShow Zomato Swiggy Lenskart Mirae Asset Capital markets Indian Oil National Pension Scheme - and over 100 of Indias unicorns. With strong roots in India and growing operations in Southeast Asia we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC Peak XV Partners (formerly Sequoia Capital India & SEA) Tiger Global Ribbit Capital Matrix Partners MasterCard and Salesforce Ventures having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments) Curlec (Malaysia expansion) BillMe (digital invoicing) and POP (rewards-first UPI) - along with earlier moves in fraud prevention payroll and lending have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay ownership is our oxygen - you own what you build with no micromanagement or red tape just the runway to make your ideas fly. Learning is a lifestyle - if youre curious youll feel at home here. People > Pedigree - we hire for attitude hustle and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say thank you. Guided by our values of Customer First Autonomy & Ownership Agility with Integrity Transparency Challenging the status quo and a strong belief that Razorpay grows with Razors youll be part of a 3000 strong team building not just products but the financial infrastructure of the future.

The Roles and Responsibilities:

AEO Strategy & Execution

• Develop and execute Razorpays AEO strategy aligned with AOP quarterly goals and monthly objectives with clear KPIs around AI answer visibility brand mention share and citation rates.
• Build and maintain an AEO performance dashboard tracking Razorpays visibility across ChatGPT Perplexity Google AI Overviews Gemini and other answer engines.
• Monitor AEO positioning across key payment platforms tracking how leading domestic and global players are referenced in AI-generated responses.
• Define and track Razorpays Agentic Readiness Score measuring how well Razorpays website docs and content are structured for AI agent consumption.

Content Optimization for AI

• Audit and optimize Razorpays existing content (website blog docs learn pages) for AI retrieval ensuring structured data clear entity relationships and answer-ready formatting.
• Develop content strategies specifically designed to win AI citations including comparison pages FAQ schemas definitive guides and structured product narratives.
• Collaborate with the content team to create authoritative entity-rich content that positions Razorpay as the primary source for payments and fintech topics in LLM training and retrieval.
• Implement and maintain schema markup structured data and semantic HTML optimizations that improve AI comprehension of Razorpays content.
• Develop guidelines for RAG-optimized content architecture defining how pages should be structured (header hierarchies summary blocks definition-first writing explicit claim statements) so that retrieval systems consistently surface the most relevant Razorpay passage for a given query rather than a competitors.

Technical AEO & Website Readiness

• Work with engineering to ensure Razorpays website architecture supports AI crawlers agents and retrieval systems including proper directives API endpoints for agentic access and clean information architecture.
• Conduct regular technical audits focused on AI readiness crawlability by AI bots structured data integrity content freshness signals and page experience metrics.
• Optimize site speed mobile experience and Core Web Vitals as baseline requirements for both traditional SEO and AI answer eligibility.
• Monitor and resolve technical issues impacting AI visibility including indexing gaps stale content and broken structured data.
• Own Razorpays agentic AI readiness ensure all key surfaces (website developer docs pricing pages product pages integration guides) are structured for autonomous AI agents to navigate extract information and take action without human intervention.
• Drive agentic AI onboarding readiness work with Product and Engineering to ensure Razorpays signup KYC and merchant onboarding flows are parseable and completable by AI agents acting on behalf of prospective merchants including structured form data clear step sequencing and machine-readable eligibility criteria.
• Define and maintain agentic interface standards including machine-readable sitemaps API-accessible content layers agent-friendly navigation patterns and or equivalent protocols that enable AI agents to understand and interact with Razorpays digital ecosystem.

AEO Tool Stack & Measurement

• Evaluate implement and manage the AEO tool stack (e.g. Slate Profound Peec AI and emerging platforms) for tracking AI answer visibility and brand mentions.
• Build measurement frameworks that quantify AEO impact on pipeline traffic and brand perception establishing AEO as a reportable marketing channel.
• Design and run experiments to test content formats structural changes and optimization tactics that improve AI answer outcomes.
• Stay ahead of LLM ranking factors retrieval-augmented generation (RAG) patterns and AI search algorithm updates translating them into actionable playbooks.
• Own Razorpays GA4 implementation as it relates to AEO and organic performance including custom event tracking conversion path analysis channel grouping configurations and funnel attribution to accurately measure how AI-referred and organic traffic behaves across Razorpays product pages docs and sign-up flows.
• Build GA4-based reporting layers that connect AEO visibility metrics (AI citations answer impressions) to downstream business outcomes (sessions sign-up initiations product page depth) enabling leadership to see AEOs contribution to pipeline. not just traffic.

AI-Powered Automation & Workflows

• Design and build automated SEO/AEO dashboards that pull data from multiple sources (Google Search Console Ahrefs AEO tracking tools GA4) into unified real-time views eliminating manual reporting overhead.
• Create automated recommendation engines that surface SEO/AEO optimization opportunities flagging underperforming pages suggesting content gaps recommending internal linking improvements and prioritizing fixes by impact.
• Build end-to-end workflow automations using AI tools APIs and platforms (e.g. Zapier n8n Claude API custom scripts) to streamline repetitive SEO/AEO operations across content technical and reporting functions.
• Automate content refresh and decay detection workflows identifying stale content triggering update cycles and auto-generating refresh briefs based on search trend shifts and AI answer changes.
• Create self-serve automation templates that enable the broader marketing team to run SEO/AEO tasks (keyword research content audits performance pulls) without manual intervention.
• Continuously identify automation opportunities across the SEO/AEO function with a target of reducing manual effort by 50% within the first year through intelligent automation.

Cross-Functional Collaboration

• Collaborate with SEO Performance Marketing Brand and Product Marketing teams to ensure AEO strategy is integrated with broader marketing efforts.
• Work with Product and Engineering teams on developer documentation optimization a critical surface for AI-driven recommendations in the payments space.
• Manage relationships with external SEO/AEO vendors consultants and platform providers.
• Present AEO performance reports insights and strategic recommendations to senior leadership including CPO and CMO.

Mandatory Skills:

• 5 to 7 years of experience in SEO with at least 1-2 years of direct exposure to AEO AI search optimization or LLM-related content strategy.
• Deep understanding of how LLMs (GPT Gemini Claude Llama) retrieve rank and cite web content including RAG systems knowledge graphs and entity recognition.
• Hands-on experience building automation workflows and AI agents using AI tools APIs and platforms (Zapier n8n Python scripting or similar) not just using tools but architecting end-to-end automated pipelines.
• Deep hands-on experience with GA4 custom dimensions event schema design funnel exploration attribution modelling and Looker Studio or BigQuery integration for advanced reporting. Ability to go beyond out-of-the-box reports and build measurement frameworks that accurately reflect non-linear multi-touch journeys typical of B2B fintech discovery.
• Proven ability to build dashboards and automated reporting systems pulling data from multiple sources into unified views using tools like Looker Studio Tableau Google Sheets with APIs or custom solutions.
• Strong technical SEO foundation site architecture JavaScript for SEO/AEO crawl optimization and mobile-first indexing.
• Experience with AI-powered content generation and SEO workflows using AI Agents for automated brief creation content drafting meta tag generation or bulk optimization at scale.
• Hands-on experience with SEO tools (Ahrefs SEMrush Screaming Frog Google Search Console) and emerging AEO tools ( Profound or similar).
• Strong communication skills with the ability to present to senior leadership and influence cross-functional stakeholders.
• Experience in B2B SaaS fintech or payments is strongly preferred.

Good to Have

• Bachelors degree in Engineering Computer Science or a related technical field given the roles hands-on requirements around automation pipelines API integrations and RAG-layer content architecture a foundational technical education accelerates ramp-up significantly.
• Experience with content strategy for developer audiences (API docs technical guides integration tutorials).
• Familiarity with AI/ML fundamentals understanding of embeddings vector search and how AI models process content.
• Proficiency in Python or JavaScript for custom automation scripts API integrations and data pipelines.
• Experience with Claude API OpenAI API or similar LLM APIs for building production-grade content and recommendation workflows.
• Experience managing external agencies or vendors in an SEO/content capacity.
• People management experience ability to lead and mentor a small team as the AEO function scales.
• Track record of experimentation designing A/B tests content experiments and iterating based on data.
• Experience with MCP (Model Context Protocol) AI agents or agentic workflow frameworks.