Marketing Technology Specialist

Extraco Banks, N.A.

Job Location:

Waco, TX - USA

Monthly Salary: Not Disclosed

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

About the Role

Extraco Banks is seeking a technically skilled analytical and innovationdriven Marketing Technology Specialist to manage and optimize our marketing technology stack. This role supports marketing automation digital experience management analytics reporting and website development to strengthen engagement and support business growth. The ideal candidate is detailoriented selfmotivated and thrives in a collaborative environment that values accuracy datadriven decisions and continuous improvement.

What Youll Do

Marketing Technology Management

Implement configure and maintain marketing platforms including HubSpot Marketing Automation email marketing tools analytics platforms and the Drupal 10 CMS.
Ensure seamless integration of marketing systems to support consistent accurate data flows.
Troubleshoot system issues integration failures and performance inconsistencies across marketing platforms.
Execute system updates enhancements and routine maintenance to ensure stability and reliability.

HubSpot Marketing Automation Data Analysis & Reporting

Collect analyze and interpret HubSpot Marketing Automation data to deliver actionable insights.
Build and maintain dashboards and reports for marketingdriven corporatedriven and lineofbusiness campaigns.
Monitor performance trends across campaigns and recommend optimizations.
Configure workflows segmentation automation rules and campaign triggers in HubSpot.

Campaign Support

Assist in planning executing and improving marketing campaigns across digital channels.
Set up campaigns workflows and personalized engagement sequences in HubSpot.
Ensure accurate tracking UTM setup tagging and performance measurement.

Collaboration & Communication

Partner with Marketing Customer Intelligence and business units to align marketing technologies with organizational goals.
Translate stakeholder needs into technical solutions and platform configurations.
Communicate system changes enhancements and best practices to internal teams.
Stay informed on emerging marketing technology trends and recommend new capabilities.

SEO Strategy

Conduct keyword research to support content strategy and optimize digital visibility.
Use tools like Google Analytics and HubSpots AIenabled insights to track KPIs and guide SEO improvements.
Recommend optimizations for site structure content and search performance.

Website Management (Drupal 10 CMS)

Manage update and optimize the corporate website and affiliate sites on Drupal 10.
Develop and maintain landing pages site architecture and UX/UI components.
Ensure content accuracy brand consistency and visual appeal in collaboration with the Marketing Content Specialist.
Implement new website features modules and enhancements to support marketing initiatives.
Improve site performance SEO and user journeys using analytics and industry best practices.

Additional Responsibilities

Support evolving marketing needs and perform related duties as assigned.
Provide training and onboarding support for marketing systems.

What Were Looking For

Required Qualifications

High School Diploma required
Computer Science/Computer Engineering or equivalent technical education
Bachelors Degree in Marketing Information Systems Business or related field preferred
Google Analytics and HubSpot certifications preferred
Experience working with marketing technology systems CRM integrations or marketing automation platforms
Experience with Drupal (Drupal 10 preferred)
Experience in banking or financial services marketing preferred

Required Skills & Abilities

Strong technical aptitude and understanding of marketing technology stacks
HubSpot experience strongly preferred
Proficiency in analytics tools such as Google Analytics or Power BI
Excellent problemsolving skills and meticulous attention to detail
Ability to analyze data and translate insights into recommendations
Strong project management and multitasking abilities
Effective communicator with the ability to simplify technical concepts
Selfdirected learner capable of mastering new technologies quickly
Collaborative team member with strong initiative and accountability

Why Extraco

Extraco Banks is committed to innovation digital transformation and employee development. Youll join a forwardthinking team that values creativity continuous improvement and meaningful contributions to organizational success. We equip employees with modern tools ongoing development opportunities and a supportive culture that invests in your growth.

Work Environment & Physical Requirements

Primarily officebased role with periods of sitting or standing
Frequent use of standard office equipment (computer phone copier)
Occasional travel to branches trainings and meetings
Visual acuity required for reviewing website content digital workflows and analytics
Occasional lifting of 1015 pounds

Additional Employment Requirement

Must open and maintain a checking or savings account with Extraco Banks as a condition of employment.

Equal Opportunity Employer

Extraco Banks is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability veteran status or any other protected characteristic. We are committed to creating an inclusive respectful and equitable workplace.

Required Experience:

About the RoleExtraco Banks is seeking a technically skilled analytical and innovationdriven Marketing Technology Specialist to manage and optimize our marketing technology stack. This role supports marketing automation digital experience management analytics reporting and website development to str...