Social Media and Brand Engagement Specialist

Position Overview

New Horizon Academy is seeking a creative strategic and mission-driven Social Media and Brand Engagement Specialist to join our Marketing team. This role is responsible for strengthening our brand presence deepening community engagement and building meaningful connections with families through impactful social media and brand initiatives. The ideal candidate is an engaging storyteller who thrives on creativity collaboration and bringing the New Horizon Academy mission to life across digital and community channels.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute social media strategies that increase brand awareness engagement and visibility across platforms including Facebook Instagram LinkedIn TikTok and other emerging social media platforms.
• Develop and execute integrated digital and social media strategies that leverage generative AI and data intelligence to expand brand visibility engagement and enrollment growth.
• Plan create and publish regular content highlighting our schools programs staff and culture.
• Monitor engagement respond to comments and foster authentic online relationships with families and community partners.
• Implement AI search optimization tactics to ensure New Horizon Academy and Kinderberry Hill appears prominently in AI-generated search results conversational assistants and emerging discovery platforms.
• Stay at the forefront of AI and digital innovation monitoring emerging tools search trends and marketing technologies to position New Horizon Academy as an early adopter and industry leader in digital brand visibility.
• Oversee Google Business Profile management to improve rankings drive higher engagement from local search and directly support enrollment growth across markets.
• Collaborate with the Marketing team to maintain a consistent on-brand voice and message across all channels.

Brand Engagement & Storytelling

• Implement creative campaigns that showcase New Horizon Academys values mission and leadership in early childhood education.
• Partner with school directors and teachers to capture authentic stories photos and videos that reflect the joy and impact of our classrooms.
• Support initiatives that enhance family communication promote enrollment and strengthen brand reputation.
• Lead brand-building initiatives in new markets by leveraging social media digital storytelling and community engagement to establish early brand recognition and preference.

Content Development & Collaboration

• Work closely with the Marketing team to create blogs newsletters email campaigns and marketing collateral that tell our brand story.
• Ensure all content aligns with brand standards tone and visual identity.
• Contribute ideas and creative input to help elevate marketing campaigns and community initiatives.

Community Engagement & Partnerships

• Support local and regional engagement initiatives that increase visibility and strengthen community connections.
• Identify opportunities for partnerships events and sponsorships that align with brand goals.
• Collaborate with cross-functional teams to amplify community stories and successes and brand recognition.

Analytics & Reporting

• Track analyze and report on social media performance and engagement metrics.
• Use data insights to refine strategies optimize content and identify growth opportunities.

Qualifications

• Bachelors degree in Marketing Communications Journalism or a related field.
• 24 years of experience in social media management brand communications or digital marketing.
• Strong writing editing and storytelling skills with a passion for authentic engaging content.
• Proficiency with social media management and analytics tools.
• Creative thinker with experience developing and implementing digital campaigns.
• Excellent organizational and project management skills with the ability to handle multiple priorities.
• Collaborative team player who thrives in a fast-paced environment.
• Passion for education and enthusiasm for connecting with families and communities.

About New Horizon Academy

• New Horizon Academy is a nationally recognized leader in early childhood education dedicated to providing exceptional learning experiences that nurture each childs growth and potential. Join a passionate team that values creativity collaboration and a shared mission to make a difference in the lives of children and families.

We are proud to offer a complete benefits package and exciting perks which include...

• Annual Salary Range: $55000-$60000
• Company sponsored Medical Dental and Vision Insurance
• Access to supplementary benefits like Short Term Disability and Life Insurance
• 401K with company match
• Competitive PTO offerings
• Generous childcare discount
• Employee and family referral bonuses
• Opportunities for career growth
• Ongoing paid professional development opportunities
• and much more!

This job description is not intended to be and should not be construed as an all-inclusive list of responsibilities skills or working conditions associated with this position. While this description is intended to accurately reflect the positions activities and requirements New Horizon Academy reserves the right to modify add or remove duties as necessary or desired. E.O.E.

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E.O.E

Required Experience:

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