Marketing Manager, Content

About VU:

At VU we aim to be one of the leading impact universities in the world. VU is an impactdriven university committed to equity excellence and opportunity. Based in Melbournes west and connected globally we put students first through the VU Block Model dualsector pathways and strong industry partnerships. We are a valuesled inclusive workplace where diverse talent is supported to make a real difference.

About the Team:

The Brand & Marketing team is responsible for building and protecting Victoria Universitys brand reputation and growth through student recruitment delivering integrated audiencefocused marketing activity across the full funnel. Bringing together Brand & Content Marketing Campaigns and Marketing Automation the team partners closely with Future Students Digital & UX Media & Corporate Communications and academic stakeholders to produce insightled highquality content and campaigns that are consistent compliant and impactful across digital print and media channels.

About the Role:

The Marketing Manager Content is responsible for leading the planning creation delivery and optimisation of ownedchannel content that builds brand impact and reputation while supporting student engagement and recruitment across the University.

Position Key Duties:

Examples of some of the duties you will undertake:

• Lead the planning and delivery of ownedchannel content strategies aligned to University marketing and student recruitment objectives.
• Develop produce and optimise highquality content across web social email video and publications for diverse audiences.
• Provide expert content and communications advice training and stakeholder management across the University.
• Oversee content production workflows including writing editing photography and video shoots ensuring brand consistency.
• Manage a central content repository to enable effective sharing and reuse of assets across teams.
• Use data analytics and reporting to evaluate content performance and drive continuous improvement.
• Manage content budgets timelines and external suppliers to ensure value for money and ontime delivery.
• Lead develop and support team members while fostering a positive collaborative culture within Brand & Marketing.

Position Details:

• Classification:HEP 8
• Salary:$113953 - $128326 Plus 17% Super
• Employment Type:Fixed Term 12 Month (Parental Leave Cover)
• Hours per Week:36.75/1 FTE
• Location:Footscray Park Campus 3 days on-site

For a detailed overview of the roles duties and responsibilities please refer to thePosition Description:Marketing Manager Content

About You:

You are an experienced content marketing leader with strong writing and editorial expertise a solid understanding of brand and reputation management and a proven ability to use data and insight to drive performance who thrives on collaboration manages complexity with confidence and leads teams and projects to deliver highquality outcomes on time and within budget.

The University is a Child Safe willbe requiredto hold a current Employee - Working with Children Check (WWCC) or be willing to obtain one prior tocommencingemployment.

How to Apply

To submit your application please click on the Apply button.

Applications must be submitted as asingle documentcomprising:

• A cover letter
• Your curriculum vitae/resume
• Your responses addressing all selection criterialocatedin the position description
• Evidence of applicable qualificationslicencesand registration

Applications will closeSunday 31 Mayat5pm. This advert may close earlier should a suitable candidate beidentified. Early applications are strongly encouraged.

Visa sponsorship is not available for this role requires for applicants to have full and permanent working rights in Australia.

Why Join VU:

VU provides competitive salaries excellent superannuation and a variety of benefits. university fosters an environment where staff can excel achieve their goals and develop their careers. With a focus on diversity inclusion and family-friendly policies VU supports both professional and personal well-being. For more information please visitourCareers at VU Webpage

Our Commitment:

Victoria University is committed to fostering an inclusive respectful and socially responsible community. We honour our deep diversity by respecting First Nations perspectives and embedding sustainable approaches to Protecting Country while championing progressive inclusivity for allembracing Aboriginal and Torres Strait Islander peoples people with disability culturally and racially marginalised communities LGBTQIA individuals and people of all ages and socioeconomic backgrounds. As aWGEA Employer of Choice for Gender Equality we strive to create a place where everyone feels they belong and we ensure a positive barrierfree recruitment experience by providing adjustments and accessible formats upon request at or (03).