Email Marketing Specialist (Maternity Cover)

• Exceptional career opportunity with a leading Australian online education provider
• 12 Months Fixed Term Full-Time
• Work from anywhere in Australia Hybrid

Why AIB

AIB is leading the charge in transforming education for professionals and our team is at the heart of it all. By joining usyoullbe part of a supportive innovative culture where your success is celebrated and your contributions are to giving you the tools to succeed both professionally and personally

About the Role

Reporting to the Senior CRM Manageryoullbe responsible forbuilding deploying and optimising CRM campaigns that connect with prospective and current students at every stage of their journey.

Key Responsibilities

• Build schedule and deploy email and SMS campaigns in Salesforce Marketing Cloud
• Execute both planned and ad hoc CRM communications aligned to the Communications Planner
• Manage and optimise automated journeys and campaigns
• Conduct A/B testing to improve campaign performance
• Support audience segmentation data extensions and list management
• Monitor campaign performance (open rates CTR conversions unsubscribes) andprovideactionable insights
• Maintain templates assets and campaign setup within Salesforce Marketing Cloud
• Collaborate with Marketing Sales Academic and Events teams
• Maintainaccuratecampaign documentation and reporting dashboards

About You:

To be successful in this role you will bring:

• A relevantBachelorsDegree
• 3 years experience in CRM or email marketing roles
• Hands-on experience with Salesforce and Marketing Cloud
• Strong attention to detail and ability to manage multiple priorities
• Confident working with data segmentation and campaign reporting
• Strong communicationand stakeholder management skills
• Experience in the education sector (desirable)

To Apply

• To apply pleasesubmityour resume and cover letter addressing your suitability for the role toLisa Johnston Recruitment Coordinator or by clicking theApplybutton.

For a confidential discussion please contact Lisa at.