Senior SEO & Organic Growth Lead

You own visibility. Full stop.

Right now we have a junior SEO resource and a content foundation. What we need is someone who can turn that into a self-sustaining inbound engine the kind that generates pipeline while you sleep. Youll build the strategy own the execution mentor the junior and be the person who makes organic growth a genuine competitive advantage for us in DACH.

This is not a coordinator role. You wont be briefing an agency or waiting for approval on every keyword. Youll decide build and ship and youll be judged on traffic rankings and pipeline contribution not activity.

What you will own

Search traditional and AI

• Own keyword strategy and topical authority across CLM legal ops and procurement themes

• Build content pillars that target DACH ICP personas General Counsel Legal Ops Directors CPOs

• Get us cited in ChatGPT Perplexity Gemini and Google AI Overviews GEO is not optional here

• Own technical SEO: site health Core Web Vitals schema crawl optimisation

Content engine

• Build an editorial calendar driven by ICP search intent not gut feel

• Brief and manage freelance writers in English and German to scale production

• Own website conversion landing pages CTAs basic A/B testing

• Work with our founders to turn their expertise into content that ranks and converts

Community & LinkedIn

• Build LinkedIn presence company page and executive personal brand

• Seed a DACH CLM community through relevant groups forums and associations

• Develop content partnerships with DACH legal tech and procurement communities

Analytics & attribution

• Own organic traffic KPIs and pipeline attribution in HubSpot

• Report on rankings domain authority and content performance monthly clearly

• Build the business case for every content investment with data

Qualifications :

What you need to bring

• 47 years of B2B SaaS SEO. Youve owned strategy not just execution. You know what long-cycle technical-buyer SEO looks like and youve done it.

• Content architecture experience. Youve built editorial systems from scratch not just done keyword research. Youve managed writers and shipped content at volume.

• AI search fluency. You can articulate a concrete plan for LLM citation building entity optimisation and AI Overview visibility. If this means nothing to you this role isnt right.

• Data attribution instinct. GA4 Search Console Ahrefs or Semrush. You connect organic traffic to pipeline not just pageviews.

• C2 written English. Most of our content and strategy runs in English. German is a real plus not a blocker.

• Proven community or audience building. LinkedIn following Slack community industry forum something real not theoretical.

Useful extras

• Background in LegalTech ProcureTech or CLM youll ramp faster and your content will be sharper

• HubSpot experience content attribution and lead lifecycle management

• Series AC SaaS background you know how to operate without an agency holding your hand

• CRO exposure landing page testing heat mapping funnel analysis

• German at B2 valuable for content quality review and community engagement

Additional Information :

What to expect from us

We wont micromanage your content calendar. We will challenge your strategy. Were a small team that moves fast decisions get made in days not weeks and youll have direct access to the founders when you need it.

In the first 30 days well expect you to audit what we have form a view on where were losing ground and bring a 90-day plan. Well pressure test it together. Then you execute.

What we dont want: someone who needs a detailed brief for every piece of content who reports activity instead of outcomes or who treats SEO as a checklist rather than a growth system.

Remote Work :

No

Employment Type :

Full-time