CRM Performance Analyst

Location: Hybrid - Malta (3 days per week in office) or Remote from Europe
Reporting to Head of Data

Key Responsibilities

• Analyse CRM campaign performance across all brands and channels monitoring KPIs including conversion rates retention ARPU and NGR.

• Evaluate campaign effectiveness identify performance trends and break down results by segment product and player lifecycle stage.

• Turn data into clear actionable recommendations - identifying underperforming campaigns and highlighting opportunities to increase conversion retention and revenue.

• Own and support the CRM testing framework designing and analysing A/B tests across campaigns and bonus strategies.

• Ensure test learnings are documented and consistently applied to future campaigns.

• Build and maintain CRM performance dashboards in tools such as FastTrack or BI platforms providing regular updates to stakeholders.

• Analyse player activity deposit patterns and engagement trends to support RFM lifecycle and VIP segmentation models.

• Identify high-value opportunities and churn risks through player behaviour analysis.

• Work closely with CRM Strategy Mechanics QA and BI teams to align insights with campaign execution and planning.

• Act as the analytical backbone of the CRM team supporting data-driven decision-making across stakeholders.

What You Bring

• Strong analytical mindset with the ability to interpret complex datasets.

• Advanced proficiency in Excel / Google Sheets.

• Experience with SQL and BI tools such as Looker Tableau or Power BI (highly desirable).

• Strong understanding of CRM metrics: retention churn ARPU NGR and conversion rates.

• Experience analysing campaign performance in CRM environments.

• Proven experience designing and analysing A/B tests and translating results into business actions.

• Ability to turn data into clear actionable insights - communicating effectively with both technical and non-technical stakeholders.

• High level of accuracy in reporting and analysis with a sharp eye for anomalies.

• Proactive self-motivated approach to identifying growth opportunities.

• Experience with FastTrack will be considered a strong plus.

Whats in it for you

• The chance to make a tangible impact in a rapidly growing global company.

• A culture that rewards ambition innovation and collaboration.

• Comprehensive benefits package for Malta-based employees including:

  • Private health insurance wellness allowance and communication allowance.

  • Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..

  • Employee discounts in restaurants and businesses.

  • Extended second-parent leave policy.

  • Private parking space.