Senior Strategist, CRM & Loyalty

Location: Baltimore

The Opportunity
Response Labs is looking for a digital-savvy Senior Strategist CRM & Loyalty to help grow our Strategy and Data department. We are building a team of talented strategists and data analysts with a passion for improving the customer/brand relationship. This role will work hand-in-hand with analysts solution architects developers creative client service and media team members to help produce test and report upon complex cross-platform digital CRM & loyalty marketing initiatives for our Clients as well as dive deep into our Clients data to find hidden patterns personas and segments.

Responsibilities

• Serve as the strategic owner and strategic driver of all digital CRM & loyalty marketing initiatives for your accounts
• Drive analysis and insight on existing campaigns and projects constantly looking for optimization opportunities for increased performance
• Deliver excellent campaign strategies and implement adjustments as needed
• Bring innovative ideas to the Client campaign strategies
• Analytical thinking and insight into campaign impact and effectiveness to deliver Client KPIs
• Research to gain in-depth knowledge of Client brands audiences and outcomes
• Ensure that testing best practices are implemented for campaigns

Requirements

• An insatiable hunger to learn more and an undeniable love of leading othersyou are the ideal teammate that others can 100% rely on.
• 8 years of experience deeply immersed in the world of CRM and loyalty marketing for enterprise-level brands and organizationsagency experience is required.
• Extensive experience developing omnichannel go-to-market strategies for CRM and loyalty marketing programs campaigns and pilots.
• Extensive experience in digital channels for marketing required: email SMS push web paid media social etc.
• Extensive experience in marketing technology platforms such as: such as Salesforce Marketing Cloud Tableau Braze Attentive MailChimp Klaviyo Punchh Thanx Paytronix Google Analytics Google Ads Meta Ads The Trade Deskwe work within these and more for our clients.
• Extensive experience testing (e.g. split multi-variate A/B etc) plus writing and executing statistically significant tests.
• Experience developing and utilizing targeting models (e.g. predictive regressive cross-sell look-alike etc) for CRM and loyalty marketing.
• Firm grasp of current and emerging digital CRM & loyalty marketing trends insights and toolspast speaking or presentation experience at conferences is a plus.
• The best written and verbal communication skills with an ability to provide Client-ready reports charts and presentation decks.
  

Great Benefits

• Health dental and vision insurance with employer contribution.
• Short-term disability coverage.
• 401k plan with matching.
• Annual performance bonus and quarterly award drawings.
• Paid vacation sick time and federal holidays.
• Professional training and certification tracks.
• Flexible work options including work-from-home.
• Regular company events and volunteer outings.
• Fun relaxed work environment and culture.

About Us

Response Labs is an award-winning data-driven CRM and loyalty marketing agency. We combine strategy data science creative production and media to deliver impactful omnichannel campaigns for our clients. Our mission is toMake Every Message Matterby fostering meaningful connections between brands and customers.

Required Experience:

Senior IC