Senior UX Copywriter

Shaker is expanding its creative team and seeking a Senior UX Copywriter to lead copy content development for career website experiences. This role is ideal for a strategic storyteller who understands how to translate employer brands into compelling digital narratives that attract engage and convert talent. 

Youll partner closely with creative directors designers strategists and client stakeholders to craft best-in-class career website content  from high-level storytelling to detailed page copy  bringing employer brands to life in a meaningful candidate-centric way.

Responsibilities 

Content Development & Concepting 

• Lead copy content development for career websites including messaging frameworks as needed and content hierarchies page architecture recommendations and voice/tone guidelines as needed  
• Develop and maintain copy standards and content templates that scale across multiple client career site builds 
• Apply an understanding of candidate journey stages awareness consideration apply  to inform content sequencing and hierarchy decisions 
• Work closely with creative directors and designers to concept and translate employer brands into engaging digital experiences  
• Work closely with designers to ensure seamless integration of copy and UX/UI  
• Collaborate with strategists to align content with talent personas and candidate journeys  

Writing & Execution 

• Write clear compelling and on-brand copy for career site pages (e.g. homepages job family pages culture content landing pages etc.)  
• Ensure consistency in voice tone and messaging across all career site pages and digital touchpoints 
• Write and optimize copy for accessibility and readability standards (e.g. plain language heading structure appropriate reading level) 
• Work to ensure copy supports discoverability metadata strategy and on-page optimization goals 
• Adapt messaging for different audiences and user experiences including desktop and mobile contexts 

Client Collaboration 

• Present copy concepts and articulate creative decisions to clients with confidence  
• Translate complex or abstract employer brand narratives into concrete copy solutions especially for clients still developing their Employer Brand Relationship 
• Research and understand client needs and talent audiences to produce front-facing content that aligns with brand goals 
• Incorporate feedback while maintaining brand consistency and creative and strategic integrity  
• Act as a trusted advisor on content best practices for career site experiences  

Team Partnership 

• Partner with creative team leaders to develop repeatable processes for our career websites practice   
• Partner with project managers to meet timelines and deliverables  
• Collaborate with developers to ensure copy is structured for flexible modular content systems 

Quality & Leadership 

• Ensure brand voice is consistently reflected on career sites 
• Mentor and provide digital/website-specific writing guidance to creative team members elevating overall team output and consistency 
• Stay current on industry trends in UX writing employer branding recruitment marketing and career website best practices  
• Manage multiple projects concurrently while meeting deadlines without compromising quality 
• Proofread and edit content for clarity grammar and brand alignment  
• Champion copy quality standards and contribute to internal best practices documentation for career site content 

Qualifications :

Experience 

• 58 years of copywriting experience in an agency in-house or marketing environment. Employer branding talent marketing experience a plus.  
• Strong portfolio showcasing digital work especially websites and brand storytelling  
• Experience writing for UX/UI or content-driven digital experiences. Familiarity with CMS platforms and content workflows a plus.  

Skills 

• Exceptional writing editing and storytelling abilities  
• Ability to balance creativity with strategic thinking particularly for digital experiences like websites  
• Strong understanding of brand voice tone and messaging systems  
• Comfort presenting work and articulating creative decisions to internal teams and clients  

Digital & Strategic Acumen 

• Sound knowledge of SEO/AEO best practices and the ability to incorporate keywords strategically 
• Understanding of user experience principles and content design  
• Ability to adapt messaging for different audiences and user experiences from desktop to mobile etc.  

Collaboration & Communication 

• Strong interpersonal skills and ability to work across teams  
• Ability to thrive under pressure and in a high-volume environment 
• High attention to detail and commitment to quality  
• Excellent time-management and organizational skills 
• Ability to process creative feedback and deliver exceptional results 
• Confidence in professionally providing feedback to team members for their professional development and to ensure on-brand deliverables 

Additional Information :

Rewards and Career Advantages 

Within a culture defined by energy fun and talent our team enjoys competitive pay health and financial benefits and the opportunity to work among innovative friendly colleagues.  

About Us

Shaker Recruitment Marketing is the leading full-service talent marketing agency redefining how organizations attract hire and retain talent. With 75 years of expertise in branding talent attraction media MarTech and analytics Shaker delivers strategies that lead with insight fueled by creativity and grounded in a legacy of trust and innovation. 

Remote Work :

No

Employment Type :

Full-time