Director, Marketing Strategy

At FNBO our employees are the heart of our storyand were committed to their success! Please see below the details of this career opportunity and how it fits into our organizations success.

About This Role:

People Leadership & Team Development

• Lead coach and develop a team of marketing strategists creating a high-performance culture focused on strategic thinking collaboration and measurable results
• Conduct performance management activities including goal setting ongoing feedback performance reviews and career development planning
• Build team capabilities through strategic hiring onboarding training and continuous skill development in marketing strategy analytics and customer lifecycle management
• Foster cross-team collaboration and knowledge sharing to drive innovation and best practice adoption

Strategic Direction & Portfolio Leadership

• Define overall marketing strategy vision and roadmap aligned with business objectives and partner needs
• Oversee portfolio of marketing initiatives across customer acquisition engagement and retention ensuring integrated approach and optimal resource allocation
• Guide team in defining desired customer behaviors that drive growth and address key business challenges
• Ensure strategic plans balance short-term performance targets with long-term sustainable growth

Business & Market Intelligence Leadership

• Maintain division-level understanding of business objectives market dynamics competitive landscape and product portfolio
• Champion insights-driven approach by ensuring team leverages customer data competitive analysis and market trends
• Stay current on marketing strategy trends emerging best practices and industry innovations
• Translate complex business challenges into actionable marketing strategies and clear team direction

Cross-Functional Partnership & Collaboration

• Build and maintain strong partnerships with Performance Marketing Product Vertical teams and senior leadership
• Lead strategic discussions and provide expert guidance to executives on customer acquisition engagement and retention strategies
• Navigate complex stakeholder environments and drive alignment across diverse teams around common objectives
• Represent marketing strategy in leadership forums business planning sessions and strategic initiatives

Financial Accountability & Performance Management

• Establish KPIs and measurement frameworks to track acquisition engagement retention and profitability metrics
• Drive continuous optimization based on performance data testing insights and financial outcomes
• Ensure marketing strategies align with profitability goals and optimize spend efficiency across channels

Operational Excellence & Process Leadership

• Establish team workflows governance structures and quality standards for marketing strategy development
• Ensure marketing product hierarchy alignment and campaign coordination across systems
• Drive efficiency through process improvement standardization and scalable practices
• Manage team capacity planning and prioritization in fast-paced environment with competing demands and multiple stakeholders

Offer Strategy & Campaign Excellence

• Provide strategic oversight for offer development promotional constructs and campaign strategy
• Guide teams approach to acquisition funnel optimization and conversion efficiency improvement
• Foster culture of testing learning and continuous improvement to enhance marketing effectiveness
• Ensure creative execution through Performance Marketing partnership delivers on strategic intent

Key Skills:

• People Leadership - Proven ability to build develop and inspire high-performing marketing teams; strong coaching and mentoring capabilities that accelerate individual and team growth
• Strategic Marketing Expertise - Expert understanding of integrated marketing strategy development customer journey optimization and building plans that drive specific behaviors aligned with business objectives
• Executive Communication & Influence - Exceptional ability to communicate complex strategies clearly to senior leaders build consensus across diverse stakeholders and influence cross-functional teams without direct authority
• Financial & Analytical Acumen - Strong business sense with experience managing marketing P&Ls optimizing ROI and making data-driven investment decisions across portfolio of programs
• Cross-Functional Leadership - Skilled at orchestrating collaboration across Performance Marketing Product and Vertical teams to deliver cohesive marketing initiatives and optimize acquisition funnels
• Business & Market Intelligence - Deep ability to synthesize complex business goals customer insights competitive dynamics and product knowledge into actionable marketing strategies
• Change Management & Agility - Experienced at driving organizational change navigating ambiguity and helping teams adapt quickly in dynamic fast-paced environments

The Ideal Candidate for This Role:

Minimum Qualifications:

Required:

• Bachelors degree in Marketing Business Administration or a related field
• 10 years of progressive experience in marketing with focus on strategy development customer acquisition or lifecycle marketing
• 5 years of people management experience including leading and developing marketing teams
• Demonstrated success in driving business strategy through analytics data-driven insights and defined outcomes
• Proven experience partnering with and advising executives and senior leaders on marketing strategy customer acquisition and retention
• Strong track record of managing complex cross-functional initiatives and delivering results in fast-paced environments
• Ability to balance strategic vision with operational execution across multiple priorities and stakeholders
• Up to 20% travel

Desired:

• Masters degree in Marketing Business or related field
• Experience working in financial services credit card or related industries
• Background in performance marketing digital marketing or marketing technology platforms
• Experience with marketing analytics tools CRM systems and data visualization platforms

Compensation:

This role may have a specific starting pay within this range.

Final compensation offer to candidate may vary from posted hiring range based upon work experience education and/or skill level.

Work Environment:

Benefits Overview:

We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance we offer benefits to match your needs:

• Medical Dental Vision Insurance

• 401k With Matching Contributions

• Time Off Programs

• Health Savings Account (HSA)/Dependent Care

• Employee Banking

• Growth Opportunities

• Tuition Assistance

• Short-Term/Long-Term Disability Insurance

Learn more about FNBO benefits here: additional information regarding compensation and benefits e-mail FNBO at . To ensure you receive a response include the number of this job (listed below) in the subject line of your message.

Equal Opportunity & Belonging:

FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued recognized and empowered to be their authentic selvesno matter their role or where they are in their journey.

Learn more here.

FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.

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Click here to download EEO is The Law Supplement for Federal Contractors

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FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC

FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants)

Application Deadline:

All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.