Lifecycle Strategy Lead 12 month FTC

Lifecycle Strategy Lead
Toronto hybrid

DEPT is a Growth Invention company built to help the worlds most ambitious brands grow faster. Operating at the intersection of technology and marketing our 4000 specialists deliver growth invention services across Brand & Media Experience Commerce CRM and Technology & Data. Were 5050 tech and marketing partner-led and first to move. Clients include Google Lufthansa Meta eBay and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This is a 12 month fixed term employee contract.

This posting reflects an existing vacancy.

JOB PURPOSE

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas products and campaigns at scale and speed. Our specialty is hyper-personalised digital communications that change perceptions shape new behaviours and shift market share for our clients.

As a Lifecycle Strategy Lead you translate CRM and Digital Marketing strategy into concrete scalable lifecycle programmes. You define what customers experience when they experience it and why across the full customer lifecycle.

Operating at management level you bridge high-level CRM strategy and hands-on execution. You design lifecycle frameworks journeys and segmentation that guide CRM Activation and Engineering teams ensuring that customer interactions are timely relevant and aligned with both business objectives and customer experience principles.

You own the tactical journey layer: turning strategic intent into actionable lifecycle designs that can be executed measured and optimised over quarterly and yearly planning horizons.

WHAT YOULL DO:

• Design detailed end-to-end lifecycle blueprints including welcome onboarding engagement upsell retention loyalty and winback programmes;
• Define audiences segmentation logic triggers lifecycle moments and messaging principles across touchpoints;
• Own the what and when of customer interactions throughout the lifecycle;
• Brief Email Consultants on journey intent structure KPIs and execution requirements while partnering closely with CRM Engineers to define data needs tracking and technical dependencies;
• Collaborates with content media and data teams to optimise cross-channel orchestration and maximise client performance;
• Identify gaps and opportunities across the lifecycle and proactively propose improvements;
• Leverage data-driven insights and lifecycle performance metrics (KPIs conversion retention) to inform strategic recommendations and optimisation initiatives;
• Ensure all lifecycle journeys and content align with strategic goals CX principles and brand guidelines;
• Acts as the client lead on accounts providing guidance and mentorship to junior and medior consultants

WHAT YOU BRING:

• At least 5 years of experience in CRM marketing automation lifecycle marketing or customer journey design.
• Strong understanding of customer behaviour lifecycle thinking and segmentation models.
• Hands-on experience with one or more CRM platforms (like Salesforce Marketing Cloud Bloomreach Adobe Campaign Microsoft Dynamics SAP Emarsys etc.);
• Proven ability to translate abstract strategy into clear actionable lifecycle designs;
• A data-informed performance-driven mindset with strong familiarity with CRM KPIs;
• Confidence in client-facing environments able to clearly explain lifecycle concepts and impact;
• A structured way of working with strong stakeholder management and collaboration skills;
• Experience in an agency or complex multi-disciplinary environment is a plus;

The anticipated annual salary range for this position is $90000 - $100000 CAD. Salary is based on relevant experience expertise and organizational impact.

WE OFFER

• A flexible hybrid working policy.
• An excellent salary based on experience and equal pay policies.
• Mental health support and company sick pay scheme.
• 15 days paid holiday annually (plus Public Holidays).
• Refreshments are provided in the office all week.
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks bringing the outside in with regular guest speakers and events.
• Learning and Development supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a Buddy to help you through your first weeks at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named Agency of the Year at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small local or global at DEPT youll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training development and certifications.

WHY DEPT

We are a Growth Invention company built to help the worlds most ambitious brands grow faster. Operating at the intersection of technology and marketing we create what is next by pioneering ideas acting fast and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious move with intent and never stop inventing. Our culture runs on three values: better together relentlessly curious and get sh*t done. It is how we work how we grow and how we make things that matter.

At DEPT you will find the freedom to explore the space to collaborate and the trust to make a real impact for our clients for each other and for the world we are helping to build.

AI Disclosure: At DEPT we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations so our interviewers can stay fully focused. Using the AI is optional just let us know if youd prefer it not be used.

DIVERSITY EQUITY & INCLUSION

At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit develop nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.

Not sure you meet all qualifications Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity equity and inclusion Check out our efforts here.