Sr. Marketing Manager, Consumer

JOB DESCRIPTION:

Key Responsibilities:

1. Marketing Strategy & Business Planning

• Develop and execute integrated marketing and sales strategies for assigned consumer products aligned with overall business objectives and growth targets;
• Define product positioning value proposition and pricing strategies to strengthen market competitiveness;
• Lead annual planning processes including sales forecasts marketing budgets and KPI setting;
• Continuously adapt plans to improve sales performance market share and profitability.

2. Market Consumer & Performance Insights

• Monitor and analyze market trends consumer behavior and competitive activities;
• Translate insights into actionable strategies innovation opportunities and portfolio optimization;
• Track product performance campaign effectiveness and customer feedback to drive continuous improvement.

3. Social Media Strategy & Community Engagement

• Develop and execute social media strategies with a strong focus on Red Note/WeChat/Tik Tok to create impactful and culturally relevant content;
• Drive community engagement through creative storytelling influencer collaboration and interactive content;
• Build and strengthen product and brand awareness among target consumer segments.

4. E-Commerce Campaign Management

• Plan launch and manage e-commerce campaigns across multiple platforms ensuring alignment with business goals and KPIs;
• Collaborate closely with sales and platform teams to maximize campaign visibility conversion and ROI;
• Optimize promotional mechanics content and timing to improve overall e-commerce conversion performance.

5. E-Commerce Platform Compliance & Optimization

• Stay up to date with the latest regulations guidelines and functional updates of key e-commerce platforms;
• Ensure all marketing activities comply with company policies and platform best practices;
• Continuously optimize content assets and campaigns to improve traffic effectiveness and conversion rate of reach.

6. Performance-Based Advertising & Media Management

• Develop manage and optimize performance-based advertising campaigns across digital platforms including paid media;
• Leverage data and analytics to evaluate campaign performance and improve media efficiency;
• Drive marketing ROI through test-and-learn approaches and ongoing optimization.

7. Brand Asset Development & Management

• Lead the development and management of key brand assets including visual content product images videos and digital materials;
• Ensure brand consistency and alignment with brand identity across all touchpoints;
• Collaborate with design content and external agencies to create compelling and high-quality marketing assets.

8. Cross-functional Collaboration & Stakeholder Management

• Work closely with sales customer service HCP marketing training operations and external partners to ensure cohesive and effective execution;
• Act as a key marketing partner to internal stakeholders providing strategic input;
• Drive alignment across teams to deliver impactful marketing outcomes.

Minimum Education Required:

Bachelor degree

Minimum Experience Required:

Minimum 4 years experience in marketing

The base pay for this position is

In specific locations the pay range may vary from the range posted.

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