Senior Manager, Omnichannel Insights & Execution

Sumitomo Pharma Co. Ltd. is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America Inc.) focused on addressing patient needs in oncology urology womens health rare diseases cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets we aim to accelerate discovery research and development to bring novel therapies to patients sooner. For more information on SMPA visit our website or follow us on LinkedIn.

The Senior Manager Omnichannel Insights & Execution will play a critical role in developing and executing omnichannel marketing strategies to improve customer engagement optimize marketing efforts and enhance the overall customer journey. This role combines customer insights data analytics and campaign execution ensuring that omnichannel initiatives are aligned with broader business goals. The role requires expertise in data mining and data visualization to analyze large datasets from various channels (digital social mobile in-store etc.) and deliver actionable insights that inform business decisions. You will work closely with marketing sales IT and data engineering teams to enable personalized data-driven marketing strategies.

Key Duties and Responsibilities:

• Lead analysis of large complex datasets from CRM digital platforms media POC field force and patient/HCP engagement systems using SQL and advanced analytical tools to uncover Omnichannel insights.
• Conduct exploratory and advanced analytics (EDA segmentation trend analysis) to identify opportunities that optimize omnichannel strategies and elevate the HCP and patient experience.
• Translate customer and channel insights into clear actionable recommendations that guide brand and omnichannel strategy improve engagement quality and drive measurable commercial impact.
• Continuously evaluate omnichannel and campaign performance identifying optimization levers to improve reach responsiveness and conversion while maintaining compliance with pharma regulations.
• Build automate and enhance dashboards KPI frameworks and performance reporting to provide realtime visibility into omnichannel effectiveness for brand marketing and field leadership.
• Partner closely with marketing sales analytics data engineering IT and agency partners to ensure data accuracy accessibility and integration across omnichannel ecosystems.
• Present insights and strategic recommendations to senior leadership shaping decisionmaking through datadriven storytelling and clear business implications.
• Stay current with emerging data science machine learning MarTech and industry trends proactively identifying innovative analytical approaches relevant for pharmas evolving omnichannel model.
• Champion ongoing improvements in datadriven marketing by recommending new tools methodologies and testandlearn opportunities that enhance insight generation and commercial execution.

Essential Skills and Abilities:

• Advanced proficiency in SQL and experience with Python or R for data manipulation modeling and automation.
• Strong experience with BI and data visualization tools (Tableau PowerPoint Power BI Qlik) and advanced Excel.
• Experience with analytics/measurement platforms (Google Analytics Adobe Analytics Crossix Veeva CRM) and pharma data sources (IQVIA Komodo Symphony).
• Experience working with cloud and big data technologies (AWS GCP Azure Databricks Snowflake).
• Strong ability to perform exploratory data analysis develop customer segmentation and uncover clear actionable insights from large complex datasets.
• Knowledge of marketing automation and orchestration tools (SFMC Google Marketing Suite Marketo HubSpot).
• Experience with customer data platforms (Salesforce CDP Adobe RT-CDP) CMS platforms and digital/social execution tools.
• Ability to design omnichannel KPI frameworks and develop automated dashboards to track engagement and performance.
• Ability to translate complex analyses into clear actionable recommendations for brand marketing field and senior leadership.
• Experience designing testandlearn experiments (A/B incremental lift) and applying attribution methodologies.
• Strong critical thinking and problem-solving skills focused on optimizing HCP and patient engagement.
• Proven ability to manage large cross-functional analytics initiatives and drive adoption of data-driven decision-making.
• Excellent communication and datastorytelling skills for nontechnical audiences.
• Strong collaboration skills working with marketing sales medical data engineering IT and external partners.
• Familiarity with data governance quality assurance and privacy regulations (HIPAA GDPR CCPA) in a pharmaceutical context.
• Understanding of pharma-specific promotional compliance and content approvals.

Education and Experience:

• Bachelors or masters degree in marketing Business Data Science/Analytics Computer Science Mathematics Statistics Engineering or a related field. Advanced degrees are a plus.
• Minimum 8 12 (w/o Masters) or 6 8 years (with Masters) years of relevant experience in biotech or pharmaceutical industry with a strong focus on omnichannel marketing customer analytics or digital marketing.
• Hands-on experience working with omnichannel data from multiple platforms (CRM social media digital ads email mobile in-store etc.).
• Proven track record of enabling data-driven decision-making at a senior leadership level.

The base salary range for this role is

Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases short incentive plan participation eligibility for our 401(k) plan medical dental vision life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off 11 paid holidays plus additional time off for a shut-down period during the last week of December 80 hours of paid sick time upon hire and each year thereafter. Total compensation including base salary to be offered will depend on elements unique to each candidate including candidate experience skills education and other factors permitted by law.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.

Confidential Data: All information (written verbal electronic etc.) that an employee encounters is considered confidential in accordance with applicable law.

Compliance: Achieve and maintain Compliance with all applicable regulatory legal and operational rules and procedures by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the best industry practices and the highest ethical standards.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Mental/Physical Requirements:

Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.

Travel Requirements:

Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically and internationally as needed.

Drug Screening Requirements
Applicants for sales/field manufacturing or other designated roles will be required to submit to a pre-employment drug test.

Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer

Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital domestic partnership or civil union status; sex gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

Sumitomo Pharma America (SMPA) endeavors to make its application process accessible to all. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process please contact SMPA at . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.