Senior Director, Sales Enablement

Our Story & Purpose:

Were Vancity a member-owned credit union built on the principles of inclusion and social justice. Since 1946 our relentless commitment to these values has helped us challenge the status quo and break down barriers. Weve made bold commitments to become net-zero by 2040 across all mortgages and loans and were actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada were proud to be consistently recognized as one of the countrys Top Employers. If youre ready to join our team of 2300 diverse individuals access competitive rewards and benefits and be part of a greater movement - apply today!

Your Role in Supporting Our Members:

As the Senior Director Sales Enablement you will lead the development and delivery of strategic sales and service initiatives across the branch network in alignment with the divisions long-term strategic objectives. Aligning key initiatives to the multi-year strategy you will ensure disciplined execution through implementation and sustainment incorporating feedback and results data to ensure operational effectiveness and profitability.

Reporting to the VP Branch Channel you will works closely with Inclusive Banking leadership and enterprise functions to design impactful initiatives ensure project alignment remove barriers and drive coordinated delivery of initiatives that enhance member experience and business performance. You will also lead the advancement of sales enablement practices community-driven growth strategies and enabling capabilities (e.g. CRM dashboards) that support scalable advice-led service delivery.

This is a Full time Permanent role based at our Vancity head office. While this position provides a hybrid work arrangement you may be expected to be on site for events and business demands as required.

How Youll Make an Impact:

• Owning the development and end-to-end execution of the sales and service strategy for the branch network translating divisional priorities into an integrated portfolio of initiatives that drive sustained performance operational effectiveness and member value in partnership with Senior Regional Directors and Inclusive Banking leadership
• Leading cross-functional collaboration with Product Marketing Operations Wealth Business Banking Learning & Development and other enterprise partners to coâdevelop and align strategic sales and service initiatives ensuring priorities capabilities and delivery approaches are integrated to support enterprise objectives operational effectiveness and high-impact execution across the branch network.
• Providing strategic leadership and oversight for the sales and advisory capability development across the branch network including relationship-based sales and service practices coaching frameworks and the adoption of tools processes and enabling capabilities that strengthen member discovery advice quality and relationship deepening at scale.
• Leading branch and network optimization through the use of data performance insights and market intelligence to inform branch operating models segmentation strategies advisor capacity staffing models and bottom-up target setting enabling improved productivity performance management growth and overall branch network effectiveness
• In collaboration with Marketing Product Sr. Regional Directors and Branch leadership leverage local market and community insights to tailor marketing and sales and service strategies that strengthen branch presence deepen member relationships and expand market share and business performance cross communities.
• Leading the design and evolution of sales management routines and performance enablement frameworks including incentive programs scorecards recognition frameworks and accountability mechanisms that reinforce consistent execution and performance outcomes across the branch network.
• Providing strategic oversight of Level 1 and 2 member complaints ensuring consistent member experience standards identification of systemic issues high-quality resolution practices and continuous improvement opportunities across the branch network.
• In partnership with enterprise partners influence the evolution and prioritization of front-line infrastructure and enabling capabilities including CRM dashboards onboarding and advisory tools to ensure branch teams are supported by scalable insight-driven and operationally effective solutions that enable consistent advisory practices.
• Ensuring appropriate risk management compliance and regulatory oversight across branch sales and service practices balancing access innovation business growth and operational effectiveness with the organizations risk appetite.

What Youll Bring to the Team:

• 10 years of progressive leadership experience in retail banking credit union or financial services with accountability for sales performance service excellence and/or branch operations.
• Proven experience leading enterprise-wide initiatives translating strategy into execution and delivering measurable business outcomes.
• Deep expertise in branch operating model design sales enablement advisory-based models and frontline capability development including coaching and performance management practices.
• Strong analytical and data-driven decision-making skills with experience leveraging insights to drive network optimization productivity and growth.
• Demonstrated ability to design and implement operating models incentive programs and performance frameworks at scale.
• Experience working across complex organizations with a track record of influencing senior stakeholders and aligning cross-functional teams (e.g. Marketing Operations Product Wealth Business Banking Learning & Development).
• Strong understanding of member-centric banking including relationship deepening financial well-being and community-based growth strategies.
• Experience overseeing CRM dashboards or sales enablement tools that support advisory conversations and performance management.
• Undergraduate degree in Business Finance or a related field; MBA or equivalent combination of education and experience considered.

Youll Thrive Here If You Are:

• Strategic and outcomeâdriven You naturally connect multiâyear strategy to disciplined execution ensuring initiatives translate into measurable business performance and member outcomes across a complex branch network.
• A collaborative enterprise leader You build strong partnerships across Marketing Product Operations Wealth Business Banking and Learning & Development to align priorities and drive coordinated highâimpact delivery.
• Dataâinformed and analytically curious You leverage performance insights market intelligence and operational data to optimize branch models advisor capacity productivity and growth.
• Passionate about memberâcentric banking You are motivated by improving advice quality deepening relationships and advancing communityâbased growth strategies that enhance member experience and financial wellâ
• Comfortable leading through influence and complexity You confidently navigate risk compliance and regulatory considerations while influencing senior stakeholders and enabling consistent scalable sales and service practices.

We value lived experience so if you are interested in this role we encourage you to apply even if you feel your skills dont perfectly align with those listed.

What Youll Earn:

This role offers a salary range of$165500 to $194700 per annum. The base pay offered may vary depending on factors such as relevant qualifications skills previous experience and internal equity. As part of our total rewards package employees may also be eligible for our annual incentive program subject to program eligibility requirements.

Why Youll Love Working Here:

A career at Vancity is more than just a job youre joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: Were the largest private-sector Living Wage Employer in Canada and consistently ranked among Canadas Top Employers.
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.
• Generous Vacation: New employees start with 3-4 weeks of vacation per year with additional days earned over time.
• Extra Stat Holidays: In addition to BCs 11 statutory holidays we offer 2 extra days plus care days for personal or family illness.
• Immediate Health Coverage: Health and dental benefits begin on your hire date with three levels of coverage to choose from.
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life recognizing that retirement looks different for everyone.

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous Black or Trans. With special permission from the BC Human Rights Commissioner this initiative provides access to career development opportunities prioritized job screening and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative in line with the BC Personal Information Protection Act (PIPA). For details please see our dedicated Talent Programs job posting.

At Vancity were committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent understand and respond to our community needs and deliver on our member experience.

We are also committed to an inclusive barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage) we encourage you to let us know by contacting our Talent Acquisition team at Were here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality so you can participate fully in the process.

Required Experience:

Exec