Senior SEO Strategy Manager

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Work Location: Atlanta GA

The Senior SEO Strategy Manager is responsible for leading enterprise search engine optimization (SEO) strategy in support of organizational growth digital visibility and reputation management initiatives.

This role serves as the most senior individual contributor within SEO providing strategic direction advanced technical expertise and executional oversight across owned digital properties.

This position develops implements and optimizes comprehensive SEO strategies aligned with integrated search and reputation priorities ensuring alignment with organizational goals and performance objectives.

The Senior SEO Strategy Manager partners closely with digital marketing web development content strategy analytics teams and external agency partners to drive performance enhance user engagement and improve organic search visibility.

SEO Strategy and Execution:

• Develop and execute enterprise-level SEO strategies aligned with organizational growth digital visibility and reputation management goals
• Manage keyword strategy on-page and off-page optimization and content alignment to improve organic search performance. Support website migrations enhancements and technical initiatives to ensure SEO best practices are maintained

Technical SEO and Optimization:

• Conduct technical SEO audits and implement recommendations related to site architecture indexing crawlability and performance.
• Ensure adherence to SEO best practices across HTML CSS JavaScript and structured data (schema markup)
• Partner with web development teams to optimize site performance accessibility and search engine compliance

Analytics and Performance Management:

• Analyze SEO performance metrics using tools such as Google Analytics Google Search Console and other SEO platforms
• Identify trends risks and opportunities to improve search rankings traffic and user engagement
• Develop and deliver reports and dashboards to communicate performance insights and recommendations to stakeholders

Cross-Functional Collaboration and Advisory:

• Collaborate with digital marketing content strategy analytics and external partners to align SEO initiatives with broader campaigns
• Serve as a subject matter expert and advisor on SEO trends algorithm updates and competitive positioning
• Partner with leadership to support strategic planning roadmap development and prioritization of SEO initiatives

Governance Standards and Continuous Improvement:

• Establish and promote SEO standards best practices and governance across digital platforms
• Ensure compliance with accessibility standards and healthcare industry regulations where applicable
• Identify opportunities for continuous improvement and innovation in SEO strategies and tools

Leadership and Mentorship:

• Provide guidance mentorship and project-based oversight to junior staff team members and external vendors
• Support knowledge sharing and capability development across the organization
• Contribute to a culture of collaboration accountability and performance excellence

Perform other duties as assigned

Minimum Required Qualifications

• Bachelors degree in Marketing Communications Business or a related field or an equivalent combination of education training and experience
• Minimum of 7 years of experience in search engine optimization digital marketing or a related discipline

Knowledge Skills & Abilities (Required):

• Advanced knowledge of search engine optimization strategies tools and best practices - including keyword research on-page optimization off-page / link strategy and content optimization
• Knowledge of technical SEO including site architecture indexing crawlability page performance Core Web Vitals and mobile optimization
• Strong analytical skills with hands-on experience using Google Analytics Google Search Console and enterprise SEO platforms such as SEMrush Ahrefs Moz Screaming Frog or BrightEdge
• Working knowledge of HTML CSS JavaScript and structured data / schema markup as they relate to SEO
• Ability to develop and execute enterprise-level SEO strategies across complex multi-domain environments
• Strong collaboration skills with the ability to work across technical (engineering web dev) and non-technical (content creative marketing) teams
• Excellent written and verbal communication skills including the ability to present strategic recommendations to senior and executive leadership
• Ability to manage multiple competing priorities and deliver results in a fast-paced environment

Preferred Qualifications:

• Masters degree in Marketing Communications Business or related field Experience
• Experience in a digital marketing or SEO agency environment; experience within healthcare academic medical centers or highly regulated industries

Knowledge Skills & Abilities (Preferred):

• Advanced technical SEO expertise including schema markup page performance optimization Core Web Vitals and code-level recommendations (HTML CSS JavaScript rendering)
• Experience supporting large-scale websites domain migrations consolidations or multi-domain environments
• Familiarity with reputation management local SEO and integrated search strategies (paid organic)
• Experience with AI-driven search optimization (generative engine optimization AI Overviews LLM-based search visibility)
• Familiarity with healthcare marketing compliance considerations (HIPAA ADA/WCAG accessibility state advertising regulations)
• Experience working with or managing external SEO agency partners
• Familiarity with content management systems and enterprise analytics platforms such as Piwik Pro Adobe Analytics or similar
• SEO-related certifications (e.g. Google Analytics Certification SEMrush Academy Moz Academy).

Physical Requirements: Up to 25 lbs. 0-33% of the workday (occasionally); lifting and carrying objects up to 25 lbs.; occasional standing and walking; occasional sitting; close eye work (computers typing reading writing). Physical demands may vary depending on assigned work area and tasks.

Environmental Factors: Work is performed in an office or remote environment with extensive computer use and collaboration across teams. May involve working with multiple stakeholders tight deadlines and evolving digital priorities.

JOIN OUR TEAM TODAY! Emory Healthcare (EHC) part of Emory University (EUV) is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet designated ambulatory practice. We are made up of 11 hospitals-4 Magnet designated the Emory Clinic and more than 425 provider locations. The Emory Healthcare Network established in 2011 is the largest clinically integrated network in Georgia with more than 3450 physicians concentrating in 70 different subspecialties.

Emory is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by state or federal law.

Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation please contact Emory Healthcares Human Resources at . Please note that one weeks advance notice is preferred.