Associate Director, Marketing

Job Description

Position Overview

Associate Director Companion Animal Marketing Parasiticides will support and drive commercial growth for our parasiticide portfolio in the United States partnering across Brand Digital Field Sales Commercial Operations and external agencies. The Associate Director Parasiticides role requires deep direct-to-consumer (DTC) marketing capabilities with broad multichannel commercial experience (veterinary channel distribution e-commerce and retail) and people leadership responsibilities. The reports to the Director Parasiticides Marketing and will be an integral member of the brand and crossfunctional teams.

At our companys Animal Health youll join a team thats passionate about the humananimal bond and committed to caring for animals across the full spectrum of carefrom prevention and protection to treatment and lifelong well-being. Our culture is grounded in science and fueled by collaboration: we work side-by-side with veterinarians customers and partners to help preserve and improve the health well-being and performance of animals worldwide. If youre energized by bold thinking and want to make a meaningful impact youll thrive in an environment that stays agile visionary and responsive to what animals and the industry need next.

Key responsibilities include but are not limited to:

• Campaign strategy & execution (DTC)

  • Lead development planning and execution of consumer-facing campaigns across paid owned and earned channels (creative brief development audience segmentation messaging channel mix).

  • Own campaign measurement and optimization: set campaign KPIs work with analytics to monitor performance and iterate to maximize ROI.

  • Manage media planning and buying end-to-end (channel selection budget allocation vendor negotiation performance reporting).

• Agency & vendor management

  • Select onboard and lead creative media and performance agencies; manage scopes of work timelines quality and budgets.

  • Serve as the primary internal partner for agency partners and external vendors providing clear direction feedback and approvals.

• Multi-channel marketing & commercialization

  • Develop and execute channel-specific strategies for e-commerce and retail to align with overall brand objectives.

  • Partner closely with retail team sales leadership and other partners to enable synchronized tactics that drive awareness consideration and adoption in consumer audiences while emphasizing the importance of veterinary care.

  • Support e-commerce. home delivery and retail initiatives (site merchandising promotions digital shelf partner integrations) to drive conversion and repeat purchase.

• Brand & product marketing

  • Contribute to leadership of portfolio brand planning including positioning messaging strategies and value propositions for parasiticide brands and pipeline products.

  • Lead direct-to-consumer creative development and ensure compliance with legal regulatory and scientific review processes.

  • Participate in cross-functional launch teams to help ensure commercial launch excellence.

  • Build portfolio as well as product strategies & marketing plans to leverage products within a brand while extending leverage and advantage across the companion animal portfolio

• Financial & project management

  • Contribute to achievement of portfolio and business unit gross and net revenue targets annually

  • Manage an allocated marketing budget including A&P and Gross to Net spend working closely with Finance to track monthly expenses and meet company targets.

  • Contribute to a leveraged business unit P&L through understanding leverage drivers including optimizing product margin

  • Oversee project timelines deliverables and crossfunctional dependencies to ensure timely execution.

• Measurement & insights

  • Define success metrics and partner with analytics/insights teams to measure campaign channel and product performance; identify and implement corrective actions.

  • Assess market research needs and use competitive and market intelligence to inform strategy.

• People leadership

  • Lead and develop a small marketing team (direct reports) set clear objectives & priorities coach for performance implement development plans and build cross-functional collaboration skills.

  • Foster an inclusive high-performing team culture and manage resource allocation to meet business priorities.

Qualifications (required)

• Bachelors degree in marketing Business Communications or related field.

• Minimum 7 years of relevant marketing experience with demonstrable consumer-facing (DTC) campaign development and execution.

• Proven experience in media planning and buying including working with media agencies and managing media budgets.

• Experience marketing across multiple channels including direct-to-veterinarian programs distribution partnerships e-commerce and retail.

• Demonstrated experience managing agencies and external vendors (creative media performance).

• Prior people management experience (direct reports) or clear evidence of leadership capability.

• Strong project management skills with the ability to manage multiple initiatives and cross-functional stakeholders in a matrixed organization.

• Strong communication skills (written verbal presentation) and ability to translate technical content into customer friendly messages.

• Solid financial acumen: experience managing budgets and tracking ROI.

• Willingness to travel up to 2025% as needed.

Preferred qualifications

• Experience in animal health veterinary channel marketing or pharmaceutical/consumer healthcare marketing.

• MBA or advanced degree preferred.

• Experience working with field-based brand teams or sales representatives.

• Familiarity with marketing measurement tools and analytics platforms (e.g. Google Analytics programmatic/demand-side platforms CRM tools).

• Additional background in veterinary science or animal health is a plus.

Behavioral competencies

• Strategic thinker with a bias for action and an owner mentality.

• Excellent professional judgement decision-making and problem-solving capabilities with the ability to act decisively using evidence-based reasoning

• Strong collaborator who thrives in a matrix organization.

• Customer-centric mindset with the ability to balance long-term brand building and short-term performance.

• Effective people leader and coach who can develop talent and drives accountability.

Required Skills:

Preferred Skills:

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The salary range for this role is

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employees position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills geographic location government requirements and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive if applicable.

We offer a comprehensive package of benefits. Available benefits include medical dental vision healthcare and other insurance benefits (for employee and family) retirement benefits including 401(k) paid holidays vacation and compassionate and sick days. More information about benefits is available at can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

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