Principal Data Analyst, Marketing Analytics

PrincipalData Analyst Marketing Analytics

As a Principal Data Analyst Marketing Analytics you will lead end-to-end measurement of the customer journey and marketing performancefrominitialengagement through pipeline and revenue realization. You will partner withverticaland regional stakeholders to define success metrics build scalable measurement frameworks and apply advanced analytics (e.g. experimentation predictive modeling) tooptimizemarketing investment and drive business outcomes.

This role requiresexpertisein B2B marketing analytics strong technical execution and the ability to translate complex data into clear executive-level insights in a fast-paced software environment.

Day-to-Day Responsibilities:

• Own and evolveend-to-end measurement of marketing performance across thefullcustomer journey (interactions ->engagement->pipeline->revenue)deliveringinsightsthat informcampaignstrategyand orchestration.

• Partner with stakeholders to translate businessobjectivesintoclearmeasurementframeworks success metrics and analytics roadmapaligned to GTM goals.

• Deliver actionable data-driven insights that clearly articulate performance drivers optimization opportunities and business impactto inform decision-making.

• Lead experimentation andadvanced analytics(e.g. multivariate testing causal inference) and developpredictive models and forecasting approaches toevaluate marketing effectivenessoptimizespend allocation andimprove omnichannelperformanceand outcome prediction in complex environments.

• Developmaintain and evolve dashboardsandreportingto support executive decision-making and recurring business cadences (e.g. monthly performance reviews QBRs) ensuringself-serviceaccessdata accuracyandconsistent storytelling.

• Drive cross-functional alignment across Marketing Sales and Operations to improve data quality streamline data pipelines and strengthen reporting consistency while defining measurement standards benchmarks and governance to enable scalable and trusted decision-making.

• Driveadoptionof analyticsthroughstakeholder enablement includingtraining documentation and ongoing consultation.

Preferred Experience:

• 5 years in marketinggrowth analytics or revenue analyticspreferably within a B2B SaaS or enterprise environment.

• Proven experience owning end-to-end marketingmeasurementincluding funnel analyticscustomer journey analyticsattributionmodelsand campaign performance evaluation.

• Demonstrated ability to influence senior stakeholders through data storytelling strategic insights and clear recommendations.

• Experience partnering closely withcross-functionalteams to align data processes and measurement.

Preferred Skills and Knowledge:

• Strongexpertisein marketing and revenue data ecosystems including tools such as Salesforce (SFDC) Eloqua GA4Dreamdata(or similar) Qlik Power BI Looker Studio andBigQuery.

• Advancedproficiencyin SQL and experience with Python R or other statistical programming languages.

• Hands-on experience withclouddata warehousing (e.g. Snowflake) ETL processes and data modeling.

• Deep understanding of B2B customer journeys lifecycle marketing and inbound/outbound strategies.

• Expertise inexperimentation statistical analysis predictive modeling and forecasting in complex multi-channel environments.

• Strong ability to synthesize data from disparate sources into cohesive insight-driven narratives tied to business outcomes.

• Strongunderstanding ofGTMoperations systems data dependencies and process optimization.

• Exceptional analytical thinking problem-solving and attention to detail with the ability to balancestrategicperspective and execution.

• Strong communicationskills with the ability to lead discussions challenge assumptions and drive continuous improvement.