Director, Marketing & Sales

The Director of Marketing & Sales serves as part of the senior leadership team and is a multifaceted leadership role responsible for the strategy execution and oversight of core marketing efforts for the Morrison Center for the Performing Arts. This role focuses on show-based marketing and revenue generation leading the execution of ticket sales campaigns across paid digital and direct marketing channels. Works in partnership with the Director of Communications who oversees brand messaging and institutional communications strategy. This role maximizes earned income and leveraging data analytics to drive ticket sales and growth across the Treasure Valley and Idaho aligning with the Centers mission.

The successful candidate combines strategic impact-driven thinking with strong execution working seamlessly with cross-functional teams (executive communication box office programming front of house business and finance development and education) as well as external partners to deliver results. They are accountable collaborative data-driven and consistent with a sharp eye for detail and accuracy.

Located on the campus of Boise State University the 2002-seat Velma V. Morrison Center for the Performing Arts is Idahos home for the arts. Nestled on the banks of the Boise River with a panoramic view of the city parks and foothills the Centers 10-story stage house is a recognizable fixture of the Capitols picturesque skyline. The realization of a life-long dream of Harry W. Morrison and championed by his widow Velma the Center opened its doors on April 7 1984. Today the Center is recognized as a major destination for arts and culture annually hosting hundreds of live entertainment and arts education offerings that serve to enrich the lives of patrons of all ages. As a Boise State affiliate the Centers budget is supported by ticket sales facility rentals donations and the generous support of the Morrison Center Endowment Foundation Inc. The Center does not receive support from state appropriations. The latest economic impact study for the Morrison Center shows the generation of $27.9M in value to the local and state economy. For more information on our programs and history please visit us at:

Spends the majority of time (50% or more) achieving organizational objectives through the coordinated achievements of subordinate staff. Manages experienced professionals who exercise latitude and independence in assignments. Establishes departmental goals and objectives functions with autonomy. Manages the accountability and stewardship of human financial and often physical resources in compliance with departmental and campus wide goals and objectives. Ensures subordinate supervisors and professionals adhere to defined internal controls with a focus on policy and strategy implementation. Manages systems and procedures to protect departmental assets and requires practical knowledge in leading and managing the execution of processes projects and tactics within one area. May report to a Chair Unit Director or equivalent administrative management.

Strategic Leadership (25%)
Participate in developing senior leadership goals culture and communication.
Manage department strategy including objectives and key results staffing plans and budgets.
Lead a team of a full-time box office manager and Subscriber and Patron Services Manager with part-time sales professionals and students to ensure excellent customer service best practices and accountability to goals and KPIs (key performance indicators). Build and develop a high-performing team through coaching professional development and clear performance management fostering innovation and accountability.
Develop and implement annual and seasonal marketing strategies and plans aligned with organizational revenue goals and programming calendars.
Evaluate and implement emerging marketing technologies including AI-driven targeting automation tools and predictive analytics to improve campaign performance and operational efficiency within Boise State University AI guidelines.
Support annual budget through forecast ticket revenue performance and develop annual and multi-year earned income plans.
Serve as a key partner in cross-departmental revenue strategy aligning marketing and sales efforts with development rentals and education programs to maximize overall earned and contributed income.

Marketing & Sales Strategy (50%)
Plan and manage subscription groups and single-ticket campaigns utilizing direct marketing methods.
Utilize analytics tools and data-informed strategiesincluding segmentation predictive modeling and behavior analyticsto evaluate performance extract actionable insights and adjust campaigns in real-time to improve customer value.
In partnership with the Executive Director Director of Patron & Venue Services and promoter partners support pricing strategy development and execute dynamic pricing initiatives.
Collaborate with Broadway Across America on the Broadway season and show sales strategy implementation and analysis.
For internal and venue promoted events - develop pricing strategies (tiered seating) and bundled offerings while developing seasonal campaigns to increase participation drive attendance and maximize profitability.
Create and implement show marketing plans.
Drive earned revenue and attendance growth across performances and events (Broadway local events MC Presents donor events VIP events education programs and venue rentals).
Support and measure loyalty and revenue generation of audiences and stakeholders. Research demographics psychographics and other buying behaviors and values of current and potential audiences. Develop and implement lifecycle marketing strategies to increase patron retention frequency and lifetime value including subscription growth renewal strategies and loyalty programs.
Lead audience development initiatives to expand reach among new and underrepresented audiences affinity-based marketing and first-time attendee conversion strategies.
Execute comprehensive marketing campaigns across paid digital search (SEO/SEM) email web and traditional channels to optimize user experience conversion metrics and sales performance while tracking ROI.
Oversee venue specific digital marketing screens subscriber app and sales text and calls.
Develop show-specific sales materials via approved templates ensuring copy brand voice sponsorship and design standards are met.
Collaborate with the Director of Communications on social media campaigns that support ticket sales.
Ensure website shows content and sales channels are accurate and timely.
Oversee marketing technology email ticketing systems (such as Ticketmaster) CRM platforms SES and sales tools are integrated to enhance performance tracking and insights.
Oversee and coordinate market research activities to develop actionable consumer insights and identify trends.
Ensure corporate sponsorship benefits are activated.

Operational Management (20%)
Oversee the end-to-end customer journey optimizing digital touchpoints (website ticketing flow mobile experience) to improve conversion rates accessibility and patron satisfaction.
Oversee the ticket office and measure excellent customer service inbound and outbound sales calls subscriber and group sales interactions.
Research and deploy best practices for a modern box office; aligning job descriptions detailed handbooks and operating procedures and current equipment and systems for a streamlined customer experience.
Create and implement systems to streamline marketing requests and deployment calendar. Ensure marketing systems processes and plans support the full organization and can adapt to growth and changing priorities.
Successfully manage the departmental budget regularly assess ROI and revenue performance and adjust strategies to maximize effectiveness.
Align departmental KPIs to overall organizational revenue goals including ticket yield attendance growth per-capita spending and rental ticketing data.
Develop and maintain real-time dashboards and reporting systems to track campaign performance ticket sales and audience insights ensuring data transparency across leadership.
Create and keep streamlined and accessible show folders for marketing materials.
Adhere to contract obligations for all performances
Deploy pre-show information surveys recommendation emails etc.
Segment lists and regularly A and B test to ensure best email strategy.
Support institutional initiatives including annual fundraising campaigns invitations to special events education goals and other duties as assigned.
Attend conferences and learning opportunities in Broadway arts and venue marketing.

Perform other duties as assigned (5%)

Oversee the end-to-end customer journey optimizing digital touchpoints (website ticketing flow mobile experience) to improve conversion rates accessibility and patron satisfaction.
Oversee the ticket office and measure excellent customer service inbound and outbound sales calls subscriber and group sales interactions.
Research and deploy best practices for a modern box office; aligning job descriptions detailed handbooks and operating procedures and current equipment and systems for a streamlined customer experience.
Create and implement systems to streamline marketing requests and deployment calendar. Ensure marketing systems processes and plans support the full organization and can adapt to growth and changing priorities.
Successfully manage the departmental budget regularly assess ROI and revenue performance and adjust strategies to maximize effectiveness.
Align departmental KPIs to overall organizational revenue goals including ticket yield attendance growth per-capita spending and rental ticketing data.
Develop and maintain real-time dashboards and reporting systems to track campaign performance ticket sales and audience insights ensuring data transparency across leadership.
Create and keep streamlined and accessible show folders for marketing materials.
Adhere to contract obligations for all performances
Deploy pre-show information surveys recommendation emails etc.
Segment lists and regularly A and B test to ensure best email strategy.
Support institutional initiatives including annual fundraising campaigns invitations to special events education goals and other duties as assigned.
Attend conferences and learning opportunities in Broadway arts and venue marketing.

Demonstrated ability of achieving measurable earned revenue growth through data-driven and dynamic pricing digital marketing sales and ticketing strategies.
Proficient in Google Suite and Analytics CRM platforms DOMO and Microsoft Office (Word Excel Outlook and PowerPoint)
Highly developed analytical skills with the ability to drive effective use of data
Proficiency in managing Email sequences A/B testing SES triggered campaigns and system integrations (using online tools).

Bachelors degree or equivalent plus 5 years experience including 1 year managerial experience

Preferred Qualifications:

Resume and Cover letter

Nestled along the Boise River and steps from the state capitol Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. Were a trailblazing institution nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. Were building a thriving community of faculty and staff whose unique skills experiences and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

Learn more about Boise State and living in Idahos Treasure Valley at Experience:

Director