Software Development Engineer , Media Planning and Measurement

Application deadline: May 12 2026

Amazon Ads is the fastest-growing segment of Amazons business and Budget Planning Services (BPS) is the intelligence engine behind how advertisers allocate billions in ad spend across Amazons ecosystem. BPS powers budget optimization reach forecasting and media planning recommendations for some of the worlds largest brands helping them decide where to invest across Streaming TV Display Sponsored Ads and emerging channels.

Were building the next generation of AI-powered planning infrastructure: a
standalone BPS Agent that exposes budget optimization as composable skills via
Model Context Protocol (MCP). Our systems serve multiple consumers from the
Ads Planner UI to AI agents (Smart DVA Sales Assistant) to programmatic APIs
used by agencies globally. Think multi-step optimization workflows agentic
orchestration real-time forecasting and intelligent budget allocation at
scale.

Key job responsibilities
Were looking for software engineers who want to build at the intersection of AI
agents optimization systems and advertising technology. Youll design and
deliver:

- Agentic skills and MCP tool integrations that expose budget optimization to consuming agents and platforms
- Multi-step orchestration workflows that compose forecasting optimization and explainability services into coherent planning recommendations
- Scalable APIs and batch endpoints serving real-time and programmatic consumers (internal agents agency platforms sales tools)
- Machine learning-informed optimization services that allocate budgets across 40 advertising channels using reach curves audience overlap and seasonal models

Youll work across the stack from TypeScript-based agent infrastructure to
Python optimization services to distributed systems on AWS (Lambda DDB EMR
S3).

- 3 years of non-internship professional software development experience
- 2 years of non-internship design or architecture (design patterns reliability and scaling) of new and existing systems experience
- 1 years of software development engineer or related occupational experience
- 1 years of designing and developing large-scale multi-tiered multi-threaded embedded or distributed software applications tools systems and services using: C# C Java or Perl experience
- 1 years of Object Oriented Design experience
- Experience programming with at least one software programming language

- 3 years of full software development life cycle including coding standards code reviews source control management build processes testing and operations experience
- Bachelors degree in computer science or equivalent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CO Boulder - 143700.00 - 194400.00 USD annually
USA NY New York - 158100.00 - 213800.00 USD annually