Associate, Lifecycle Marketing
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Job Location:
Culver, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Overview
The Associate Marketing will support the execution of Modern Animals lifecycle and retention strategies across CRM review platforms and broader retention initiatives. This role is responsible for bringing strategy to life owning day-to-day execution across email/SMS review management member experience initiatives and reporting. This is an ideal role for someone highly detail-oriented organized and eager to grow within lifecycle marketing and member experience.
Key Responsibilities
Lifecycle & CRM Execution
- Execute email SMS and push campaigns across the member lifecycle (onboarding engagement retention)
- Build and QA campaigns within CRM platforms
- Support journey optimization through testing and iteration
Reviews & Reputation Management
- Support strategy and execution of Google and Yelp review programs
- Monitor review trends and assist in surfacing insights to inform clinic-level improvements
- Partner cross-functionally to ensure timely responses and escalation tracking
Member Experience Reporting
- Assist in building and maintaining monthly reporting (NPS app ratings third-party reviews churn drivers)
- Identify trends and flag outliers across clinics and regions while proposing strategies to tackle the issues they uncover
Cross-Functional Support
- Partner with Operations Technology and Care teams to support member experience initiatives
- Assist with ad hoc marketing strategy projects as business needs evolve
Qualifications
- 13 years of experience in marketing CRM lifecycle or customer experience
- Strong attention to detail and ability to manage multiple workstreams simultaneously
- Comfort working with data; able to pull insights and spot trends
- Experience with CRM tools (e.g. Braze Iterable HubSpot) is a plus
- Strong organizational and communication skills
Required Experience:
IC
About Company
Not your typical vet clinic. Modern Animal gives you greater access, convenience & flexibility in every interaction, in-person or virtually. All with the highest level of personalized care.
