Manager, Growth Marketing & Campaign

Manager Growth Marketing & Campaign Jakarta Indonesia

The Growth Marketing & Campaign Manager will be the main point of contact for portfolio management planning articulation and launching customer initiatives that deliver growth.

Role Responsibilities:

Strategic Mindset & Execution

• Develop and execute the marketing strategy forthe region ensuring alignment with businessobjectives.

• Identifyand act on growth opportunities through data-driven insights.

• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Customer Life Cycle Management

• Develop and implement data-driven strategies to increase customer lifetime value

• Design andoptimizecustomer loyalty programs to drive repeat purchases

• Analyze retention metrics andidentifyopportunities for improvement

Customer Segmentation and Targeting

• Utilize data analytics to segment customers based on behavior preferences and demographics.

• Develop tailored marketing strategies for each segment to maximize engagement and conversion.

• A/B test campaigns to refine segmentation and targeting strategies.

Data Analysis and Insights Reporting

• Leverage analytics tools to track customer behavior and campaign performance.

• Provide actionable insights and recommendations to improve marketing ROI.

• Regularly report on retention LTV and other key performance indicators (KPIs).

Collaboration& Business Acumen

• Bepart of a teamfostering a culture of innovation ownership and accountability.

• Drive business performance by linking marketing efforts to revenue growth and customer retention.

• Translate customer insights into actionable marketing plans that drive engagement and conversion.

Digital Expertise

• Develop andoptimizepaid performance marketing campaigns across Google Meta programmatic platforms and emerging digital channels.

• Leverage new digital strategies to enhance brand visibility and customer acquisition.

• Understand the retail business landscape and execute store-level marketing initiatives to drive foot traffic and sales.

Pricing & ROI-Driven Decision Making

• Work closely with pricing teams to develop competitive pricing strategies.

• Analyze marketing ROI and adjust strategies foroptimalperformance.

• Drive marketing initiatives with a clear focus on revenue profitability and sustainablegrowth.

Role Requirements:

To be successful in this roleend-to-endexperience in digital marketing withinthe region is essential.

• 8 years of experience in marketing digital performance and retail marketing preferably in financial services remittances or payments.

• Strongexpertisein customer insights pricing and business strategy.

• Proventrack recordof driving paid performance marketing campaigns and maximizing ROI.

• Experienceworking withteamsacross region andtime zoneand working in a fast-paced multi-market environment.

• Strong analytical skills with the ability to turn data into action.

• Growth mindset entrepreneurial approach andpassionfor execution.

Additionallyfocusing on:

• Digital Acquisition

• Retail Marketing

• Customer Segmentation and Targeting

• Data Analysis and Insights

• Collaboration and Campaign Execution

Work Shift

Western Union values in-person collaboration problem solving and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short-term incentives multiple health insurance options accident and life
insurance and access to best-in-class development platforms to name a few. Please see the benefits below specific to your country. If applicable additional role-specific benefits will be mentioned during your interview process or in an offer of employment.

Your Indonesia specific benefits include:

• Life / Accident Coverage
• Paid Time Offs
• Employee Wellness
• Global Recognition and Rewards Programs

Other Details

We are passionate about honoring our employees identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race color national origin religion political affiliation sex (including pregnancy) sexual orientation gender identity age disability marital status or veteran status. The company will provide accommodation to applicants including those with disabilities during the recruitment process following applicable laws.

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Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.