Director, TCG & Pop Culture Marketing

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade authenticate vault and sell millions of record-setting collectibles all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. Were always on the lookout for talented people to join our growing team.

Our services span collectible trading cards autographs comic books coins video games event tickets and memorabilia. Our subsidiaries include PSA PCGS Beckett SGC and Card Ladder.

Since our founding in 1986 we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana California and offices in New Jersey Texas Florida Japan Shanghai Hong Kong Canada Mexico Germany and France.

As part of our interview process we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles and at our discretion candidates may be asked to participate in an on-site interview as part of the final stages of the process.

We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have.

We are seeking a Director of TCG & Pop Culture Marketing to lead strategy and execution for PSAs TCG and Pop Culture grading categories including Pokémon comics magazines and video games.

This role owns how products come to market and scale spanning positioning go-to-market strategy and lifecycle growth. The Director serves as the central connector across Product Operations Growth and Brand to ensure clarity of strategy and disciplined execution. This leader brings deep first-hand credibility in TCG ecosystems alongside strong product marketing leadership and plays a critical role in strengthening PSAs position at the center of the collector ecosystem.

Youll report to the Senior Director of PSA Marketing and work from our Santa Ana or New Jersey office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.

What Youll Do:

Product Marketing & Go-to-Market

• Own end-to-end product marketing strategy across TCG and Pop Culture categories

• Define target segments and develop acquisition engagement and retention strategies

• Lead go-to-market planning for product launches drops and category expansions

• Drive integrated campaign strategy across digital CRM events and social channels

Positioning & Product Strategy

• Define positioning messaging and value propositions by category

• Translate collector insights and market dynamics into actionable product and GTM strategies

• Partner with Product and Operations to inform roadmap priorities and readiness

• Develop pricing packaging and promotional frameworks in partnership with business leads

Category Leadership (TCG / Pop Culture)

• Serve as the internal and external expert across Pokémon and broader TCG ecosystems

• Support PSAs expansion into Pop Culture grading through clear compelling narratives

• Build partnerships across creators IP holders retailers and key industry events

• Identify whitespace opportunities and develop scalable playbooks for category growth

• Stay ahead of market dynamics including release cycles grading demand and pricing trends

Growth & Performance

• Establish and manage full-funnel KPIs (awareness through submission and engagement)

• Drive continuous optimization through testing across channels offers and experiences

Leadership & Collaboration

• Build and lead a high-performing product marketing function

• Partner cross-functionally across Growth Brand Product Operations Sales Legal and Finance

• Elevate organizational understanding of the TCG market and collector mindset

Who You Are

• 1012 years of experience in product marketing go-to-market or category leadership roles

• 57 years of people management experience building and leading high-performing teams

• Bachelors degree or equivalent experience

• Deep authentic expertise in TCG ecosystems with strong knowledge of Pokémon and adjacent IP

• Strong understanding of grading collectibles markets and secondary marketplaces

• Proven track record of launching products and scaling category growth

• Experience operating cross-functionally in complex organizations

• Data-driven with the ability to translate insights into action

• Strong executive communication and stakeholder management skills

• Entrepreneurial mindset with a bias for action and comfort building from the ground up

• Exposure to high-growth late-stage or IPO-adjacent environments preferred

• Willingness to travel up to 20%

Salary Range:The salary range for this position is $163000-$218000. Actual compensation on this range varies based on a variety of non-discriminatory factors including location job level experience and skill set. This role may be eligible for bonuses commissions or other forms of compensation please ask your recruiter for details.

Reasons To Join Us:

• Health Insurance: All full-time employees are eligible to enroll in Medical Dental and Vision

• Additional Benefits: Full-time employees are eligible for fertility commuter and educational assistance benefits

• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals

• Vacation: All salaried employees are eligible for flexible time-off

• Holiday Pay: All regular full-time employees are eligible for ten company paid holidays

• Employee Discounts: Employees receive discounts on select grading services for approved submissions

• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs

• Fun Working Environment: Our team members are invited to participate in celebrations holiday events and team building activities

Candidates must be authorized to work in the United States.

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We are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We believe that a team that represents a variety of backgrounds perspectives and skills will better service the diverse community of collectors we support.

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