Digital SEO SEM and AI Search Specialist

At Ecolab you can help take on some of the worlds most meaningful challenges delivering critical insights and innovative solutions to help our customers achieve clean water safe food abundantenergyand healthy environments. With our worldwide reach and ambitious growth plans you will have the opportunity to own your future and impact what matters. Are you ready to make an impact

Ecolab is searching fora drivenDigital SEO / SEM and AI Search Specialistwithin ourMarketingServicesteaminPune India.In this roleyou will execute and optimize search marketing initiativesacross both traditional search engines and emerging AIdriven search experiences.This role focuses on implementingSEO(Search Engine Optimization) AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)recommendations managing paid searchSEMcampaigns and ensuring high-quality digital content deployment.

You will collaborate with content creators designers developers and digital strategists to improve search visibility campaign performance and user experience.

Whats in it For You:

• You will join a growth company offering acompetitive salary andbenefits.

• The ability to make an impact andshape your careerwith a company that is passionate aboutgrowth.

• The support of an organization thatbelievesit is vital to include and engage diverse peopleperspectivesand ideas to achieve ourbest.

• Feel proud each dayto work for a company that provides clean water safe food abundantenergyand healthyenvironments.

Skills Required:

• Hands-on experience with digital communications digital channel managementSEO AEO GEO and SEM campaigns

• Identify opportunities to improve visibility in featured snippets AI summaries knowledge panels and conversational search outputs

• Web and Application Development: Understand web structure and components to provide basic back-end developmentAIreadiness best practicesimplement technical SEO recommendations and optimize URL structures for enhanced performance and search engine visibility.

• Quality Assurance:Understanding to conduct thorough quality reviews of iterated digital deliverables to ensure compliance with established brand guidelines including SEO AEO & GEOstandards before campaign launches.

• Experience with Digital Marketing Technologies:Demonstrated experience in working with digital marketing technologies such as Sitecore and Google Analytics

• Proficiency with web tools and technologies (e.g. portals DAMs CMS).

• Basicexperience with database management systems including database design querying and management.

What You Will Do:

SEO AEO & GEOExecution & Optimization

• Perform keyword researchintent analysisexpansion and optimizationacross traditional and AI-driven search experiences.

• Implement on-page SEO improvements including metadata internal linking and content optimizationand answerfocused content enhancements to improve visibility in AI and generative search results.

• Support technical SEO implementation and site health monitoringto improve search engine and AI crawler interpretation

• Assist in link-buildingauthority development initiativesand trust signal development initiatives that support both SEO and generative search inclusion (GEO).

Paid Search Campaign Management

• Execute and optimize paid search campaigns.

• Monitor performance metrics and recommend improvements.

• Manage campaign budgets and cost efficiency.

• Support A/B testing for ads and landing pages.

Content Publishing & Digital Implementation

• Author load and maintain content across CMS templates.

• Ensure accurate formatting SEO compliancebrand consistencyand AIreadiness of content (clarity structure relevance).

• Collaborate with cross-functional teams to deploy marketing assets.

• Optimize URL structures and digital content performance to improve discoverability across search and AIpowered experiences.

Analytics & Reporting

• Track campaign and website performance using analytics tools.

• Build and maintain dashboards and reports using Looker Studio Google Analytics (GA4) and Search Console.

• Identify performance gaps optimization opportunities and emerging trends related to SEO AEO/GEO and SEM.

• Conduct competitor research and benchmarking across traditional SERPs and AIgenerated search results.

Quality Assurance & Continuous Improvement

• Conduct quality checks before campaign launches.

• Ensure compliance with SEO AEO/GEO best practicesand brand standards.

• Contribute to documentation and knowledge management.

• Participate in process improvement initiatives.

• Recommend changes to website architecture content linking and other factors to improve SEO positions for target keywords.

• Contributetoknowledge managementactivities by identifying and updating knowledge as requested and required.

• Supportcontinuous improvementinitiatives by identifying opportunities and participating in improvement projects.

Minimum Qualifications:

• Bachelors degree inMarketing Digital Media IT or related field.

• 4-5 years of hands-onSEOAEO/GEO SEMor digital marketing experience.

• Experience working with CMS platforms and digital publishing workflows.

• Basic understanding of HTML and website structure.

• Strong attention to detail and analytical mindset.

• Professional working proficiency in English.

Skills:

Functional Skills:

• SEO and SEM fundamentals with exposure to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) concepts

• Keyword research search intent analysis and content optimization

• Onpage and offpage SEO

• Analytics and performance measurement

• Looker Studio (dashboard creation visualization and reporting)

• Critical thinking and datadriven decision making

• Strong communication and crossfunctional collaboration

• Ability to stay current with evolving search and AI discovery trends

Core GBS Skills:

• Detail-oriented.

• Problem solving

• Time management

• Continuous improvement methods

• Adaptability

• Cultural awareness

• Enterprise technologies

A trusted partner for millions of customers Ecolab is a global leader in water hygiene and infection prevention solutions and services that protect people and the resources vital to life. For more than a century Ecolab has advanced innovation by integrating sciencebased solutions datadriven insights AI technology and worldclass service. This unique combination enables Ecolab to partner with customers to define what bestinclass looks like and scale it across their operations helping them achieve peak performance. Today Ecolab has $16 billion in annual sales 48000 associates and customers in more than 170 countries and 40 industries. The company helps protect onethird of the worlds food production and a quarter of the power generated while delivering innovative solutions across food healthcare data centers microelectronics life sciences and hospitality. Ecolabs comprehensive approach protects whats vital aiming by 2030 to help protect 2 billion people from infections and enough drinking water for 1 billion people while enhancing business performance.
Ecolab. Protecting Whats Vital.

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