Web Marketing and AI Strategy Manager

Netchex is a leading cloud-based Human Capital Management (HCM) platform trusted by thousands of small and mid-sized businesses across the U.S. We centralize the entire employee lifecycle from recruiting and onboarding to payroll time tracking and benefits administration into a single intuitive mobile-friendly system. Our mission is simple: make HR and payroll easier for the businesses that power Americas workforce.

Were a remotefirst team of builders problemsolvers and peoplefocused innovators and were just getting started.

This is not a maintain-the-status-quo role. As Web Marketing & AI Strategy Manager youll own Netchexs web presence end-to-end publishing at high volume keeping the site performant and driving measurable SEO results while leading the charge on how AI and automation can make our marketing engine faster and smarter. You come in with a 30/60/90 plan a point of view on our platform and the drive to keep improving both.

• Publish and maintain high volumes of pages blogs listicles landing pages industry and campaign pages on tight daily and weekly deadlines.
• Translate briefs and design mockups into polished on-brand web pages across any CMS.
• Own internal linking page hierarchy and site navigation as the content library scales.
• Collaborate with content design and product marketing to execute campaigns end-to-end.

• Use AI tools (Claude ChatGPT Surfer SEO etc.) daily to accelerate content production SEO optimization and page creation.
• Build automated workflows that eliminate manual repetitive work publishing pipelines tagging scheduling and reporting.
• Evaluate and own the AI tool adoption roadmap across the marketing stack.
• Optimize content presence for LLM and AI-powered search surfaces (ChatGPT Perplexity Google AI Overviews).

• Apply on-page SEO best practices to every page: title tags meta descriptions header structure schema markup and internal linking.
• Conduct periodic audits for broken links redirect issues duplicate meta and crawlability problems.
• Implement structured data / JSON-LD for blog posts events and product pages.
• Stay current on algorithm updates and apply changes proactively.

• Evaluate the current WordPress setup and deliver a clear recommendation on what to improve replace or migrate with a phased roadmap.
• Own performance hygiene: plugins Core Web Vitals caching and image optimization.
• Manage script injections tag management (GTM GA4 HubSpot) and cookie consent / privacy compliance.
• Write and edit HTML CSS and light PHP/JavaScript; coordinate with developers on complex builds.

• 3 yearsmanaging a content-heavy marketing website (WordPress self-hosted or similar) in production.
• AInative:daily use of AI tools for content SEO and automation not just experimentation.
• Technical:proficient in HTML CSS and light PHP/JavaScript; comfortable in code without breaking things.
• SEO fundamentals:structured data metadata crawlability and internal linking best practices.
• Integrations:experience with GTM GA4 HubSpot Hotjar and cookie consent / GDPR/CCPA compliance.
• Preferred:headless CMS (Contentful Sanity Webflow) B2B SaaS background Git or Figma handoff experience.
• Portfolio:links to sites pages or AI-assisted workflows youve built carry significant weight.

• You think in systems you spot friction in a workflow and fix it before anyone asks.
• Youre AInative. You use AI tools every day and get real production-ready output from them.
• You ship. Youre given a brief you move fast and you dont need hand-holding.
• You take ownership. Broken or off-brand You notice it and resolve it.
• Youre equally at home in a visual editor and a code editor.
• You come in with a plan and communicate proactively when something changes.

Real ownership from day one you run the web experience not support someone else running it.

AI is in the job description not a perk youll use it build with it and push the team forward.

A marketing engine thats actively accelerating high-volume publishing and leadership that wants to win in search.

A platform decision thats genuinely open your recommendation carries real weight.

Remotefirst culture that values speed and outcomes over activity.

• Win Together One team. One mission. No silos.
• Deliver Results No excuses. Just results.
• Raise the Bar Better today. Stronger tomorrow.
• Decide and Drive We dont wait for perfect. We move.
• Bring the Energy Positivity fuels performance.

Netchex is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status or any other characteristic protected by law.