AIETAS
Job Summary
Reports To
Head of Customer Chief Engineer
About the Role
We are looking for a highly motivated Technical Sales Engineer to drive business growth for advanced automotive software ECU development testing calibration diagnostics and AI-enabled engineering solutions.
This role combines technical consulting pre-sales engineering customer engagement and solution selling. The successful candidate will work closely with OEMs Tier 1 suppliers semiconductor companies and software engineering teams to understand their technical challenges and promote solutions across automotive embedded software AUTOSAR in-vehicle networking ECU testing measurement & calibration diagnostics virtual validation and AI-driven development workflows.
The ideal candidate has strong experience in automotive software or embedded systems hands-on knowledge of development and testing toolchains and the ability to translate complex engineering requirements into compelling technical and commercial solutions.
Key Responsibilities
1. Technical Sales & Business Development
- Identify develop and manage sales opportunities with automotive OEMs Tier 1 suppliers and technology partners.
- Act as a trusted technical advisor to customers by understanding their engineering workflows software development and toolchain requirements.
- Promote automotive engineering solutions related to:
- ECU software development
- AUTOSAR Classic and Adaptive
- In-vehicle networking
- Diagnostics
- Measurement and calibration
- SIL/HIL/MIL validation
- Software-defined vehicle development
- Support the full sales cycle from opportunity qualification technical discovery solution proposal product demonstration proof of concept technical negotiation and final closing.
- Work with account managers and sales teams to develop account strategies revenue plans and customer engagement roadmaps.
2. Pre-Sales Consulting & Solution Design
- Analyze customer requirements and recommend suitable software engineering services and integrated solutions.
- Prepare and deliver technical presentations product demonstrations workshops and solution proposals.
- Conduct technical discussions with software engineers system architects validation engineers calibration engineers project managers and senior technical stakeholders.
- Support RFQ responses technical documentation competitive analysis and value proposition development.
- Collaborate with product management engineering application support and global expert teams to define customer-specific solutions.
- Provide technical input for quotations project scoping implementation planning and service proposals.
3. AI Solution Promotion & Customer Enablement
- Promote AI-enabled solutions for automotive software development testing diagnostics validation and engineering productivity improvement.
- Identify customer pain points where AI can improve efficiency quality automation and decision-making such as:
- Defect detection and root-cause analysis
- Requirement analysis and traceability
- Predictive diagnostics
- Simulation scenario generation
- AI-based validation and verification
- Engineering workflow automation
- Present AI solution concepts to technical and business stakeholders clearly explaining benefits limitations implementation requirements and ROI.
- Lead or support AI-related proof-of-concept projects with customers.
- Work with internal AI data science and engineering teams to translate customer requirements into feasible AI solution proposals.
- Help customers understand how AI can be integrated into existing automotive development toolchains and processes.
- Collect customer feedback and market insights to support AI product strategy and solution roadmap development.
- Develop AI solution sales materials demo scenarios technical white papers and customer success stories.
4. Customer Relationship & Technical Account Management
- Build long-term relationships with key customer stakeholders across engineering purchasing management and innovation teams.
- Maintain a strong understanding of customer projects technical roadmaps development processes and purchasing cycles.
- Provide continuous technical support during pre-sales and post-sales phases in collaboration with application engineers and support teams.
- Coordinate technical workshops training sessions and product evaluations.
- Identify upselling and cross-selling opportunities across software tools engineering services AI solutions and consulting offerings.
- Represent the company at customer meetings industry events exhibitions seminars and technical conferences.
Qualifications :
Education
- Bachelors degree or above in one of the following fields:
- Electrical Engineering
- Computer Engineering
- Computer Science
- Software Engineering
- Automotive Engineering
- Control Engineering
- Related technical discipline
Masters degree is preferred but not mandatory.
Required Technical Experience
The candidate should have hands-on knowledge or project experience in several of the following areas:
- Automotive embedded software development
- ECU development integration testing or validation
- AUTOSAR Classic and/or AUTOSAR Adaptive
- CAN CAN FD LIN FlexRay Automotive Ethernet
- UDS DoIP OBD diagnostic protocols
- Measurement calibration and data acquisition
- Test automation and continuous integration
- Embedded C/C software development
- Real-time systems or embedded Linux
- Functional safety and cybersecurity concepts
- ISO 26262 ISO/SAE 21434 knowledge is a plus
PLUS AI-Related Experience
The candidate is preferred to have knowledge or practical exposure to AI-enabled engineering or software solutions such as:
- AI application in automotive software development testing validation diagnostics or calibration
- Machine learning or data analytics for engineering data
- AI-assisted test automation
- Large language model applications in engineering workflows
- Automated requirement analysis or documentation generation
- AI-based simulation scenario generation or validation acceleration
- Data-driven calibration or optimization
- Experience promoting or implementing AI software solutions for enterprise customers
- Ability to explain AI concepts business value risks and deployment requirements to technical and non-technical stakeholders
Hands-on experience with Python data analysis machine learning frameworks or cloud-based AI platforms is a plus.
Required Sales & Customer-Facing Skills
- Proven experience in technical sales pre-sales application engineering solution consulting or customer-facing engineering roles.
- Strong ability to understand customer technical challenges and convert them into solution proposals.
- Excellent presentation communication and negotiation skills.
- Ability to conduct product demonstrations technical workshops and proof-of-concept projects.
- Strong consultative selling mindset.
- Ability to engage with both engineering teams and business decision-makers.
- Experience working with automotive OEMs Tier 1 suppliers semiconductor companies or software suppliers.
- Ability to manage multiple customer opportunities and priorities simultaneously.
- Self-driven result-oriented and comfortable working in a fast-paced technical sales environment.
- Willingness to travel for customer visits technical workshops and industry events.
Preferred Qualifications
- Experience with Vector ETAS dSPACE MathWorks Siemens NI or similar automotive software and testing toolchains.
- Experience in software-defined vehicle zonal architecture central compute or domain controller projects.
- Experience in E/E architecture ECU integration vehicle communication or diagnostic engineering.
- Previous responsibility for revenue targets key account development or business growth.
- Experience leading technical PoC projects or pilot deployments.
- Experience with AI engineering platforms.
- Familiarity with automotive development standards and processes including:
- ASPICE
- ISO 26262
- ISO/SAE 21434
- AUTOSAR methodology
- Experience in international or cross-functional project environments.
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Remote Work :
No
Employment Type :
Full-time
About Company
Bosch first started in Vietnam with a representative office in 1994. Bosch has its main office in Ho Chi Minh City, with branch offices in Hanoi and Da Nang, and a Powertrain Solutions plant in the Dong Nai province to manufacture pushbelt for continuously variable transmissions (CVT) ... View more