Head of Marketing

Reporting to the Head of Artist Services as the Marketing Senior Leader you will build a forward-thinking marketing team. 

As the Marketing Senior Leader you will move beyond providing simple market access to driving Access to Success.. You will lead a forward-thinking team to craft complex multi-territory creative campaigns that prioritize long-term artist development over short-term gains. The ideal candidate is to have an ROI-driven approach to understand the artist development can build a long-term strategy in close partnership with the sales team (A&R and Marketing Project team). This position would be responsible for building Top charting artists in the country.

Core responsibilities 

• Artist Development Leadership: Lead and mentor Project Managers in architecting robust artist development strategies specifically tailored to targeted markets ensuring that access is effectively converted into measurable success

• Strategic Execution & Scaling: Lead the deployment of the Breaking Artist Strategy setting high standards for audience building creative planning and sustainable growth while managing the day-to-day execution of marketing plans and artist relationships 

• Data & Performance Analysis: Oversee the analysis of audience sales and performance history to monitor core Artist Success KPIs ensuring performance is tracked regularly and corrective actions are taken when needed 

• Marketing & Brand Expertise: Design manage and evaluate innovative marketing campaigns for digital artists conducting competitor research and market trend analysis to ensure production and creative assets cut through digital noise 

• Team Orchestration: Harmonize the Marketing team (Editorial Media Partnerships Digital Marketing and Video) to build creative and profitable plans that drive market share and consumption across digital services

• Cross-Functional & Global Synergy: Coordinate with Local SEA and Central Artist Success teamsas well as in-house departments like Media Buythrough consistent business reviews to ensure every unit delivers effectively against global priorities 

• DSP Partnership Development: Deepen strategic partnerships with local DSPs (e.g. Spotify Apple Music TikTok YouTube) to increase marketing opportunities specifically leveraging technical levers like Discovery Mode to increase market share 

• Financial Accountability & ROI: Oversee marketing budget allocation ensuring all spend is linked to clear ROI KPI measurement and profitable artist growth outcomes

• Vendor & Investment Management: Manage third-party vendors using a clear scoring framework to assess effectiveness and impact across both Marketing & Promotion Budget and Opex investments 

• Mentoring & Upskilling: Support and provide guidance on marketing key results to the team upskilling members in sophisticated digital marketing to deliver better value to artists 

Qualifications :

• 10 years extensive experience in B2B or B2C marketing leader roles within the music media or high-growth consumer brand sectors

• Proven ability to manage complex long-term brand lifecycles moving products or talent through the marketing funnel from initial discovery to sustainable commercial success

• Exceptional interpersonal skills with the ability to translate technical digital trends and market signals into actionable strategies for cross-functional teams and external partners. 

• A commercially oriented leader capable of managing complex economic models and delivering significantly positive financial returns. You should be comfortable balancing high-level creative vision with rigorous data-driven results. 

• Hands-on experience managing and leading a Marketing Team with strong exposure to digital marketing media buy etc

• Excellent leadership communication presentation and decision-making skills

• Successful track record in senior marketing roles and creating marketing campaigns

• Excellent written and verbal communication skills

Remote Work :

No

Employment Type :

Full-time