Marketing Specialist I

McAdams is a full-service land planning landscape architecture civil engineering transportation and geomatics firm located in North Carolina South Carolina Texas and Florida. We seek to partner with our clients to create meaningful experiences through inspired design. Our employees are what make McAdams different. We bring experiences to the forefront of everything we do and to do that takes special people.

Position Overview

The Marketing Specialist I plays a critical role in supporting business development efforts by crafting persuasive high-quality proposals qualifications presentations and other deliverables aimed at winning new work. This individual will collaborate closely with internal and external project teams to produce compelling documents that showcase the companys expertise and align with client requirements.

Important keys to success in this role include a thoughtful and proactive approach strong time management attention to detail creative problem solving and client relationship skills. We look for a high level of skill with InDesign a natural graphic eye a love of the industry and an outstanding ability to collaborate.

Up to two years of marketing experience in the A/E/C industry preferred.

Key Responsibilities

A Marketing Specialist I role is designed for earlycareer marketers who are eager to develop skills in proposal development marketing coordination and brand execution within the A/E/C industry. This role supports the firms business development and pursuit efforts and focuses on building a strong foundation in pursuit marketing brand standards and internal processes while collaborating closely with marketing business development and technical teams.

Proposal Development: Work as a collaborative member of the marketing team to independently prepare proposals and teaming materials.

• Search for identify and process potential opportunities
• Take ownership of the preparation of proposals and teaming materials working alongside technical staff. This includes coordinating and communicating with all service line leaders project managers and other technical staff proposal needs and expectations.
• Set and maintain internal draft deadlines.
• Coordinate and organize large amounts of technical information including photography graphics external sub-consultant data and marketing materials.
• Design write and edit complex proposals and government forms as well as prepare for and create presentations for interviews all in alignment with brand standards and strategic messaging.
• Proofread and perform quality control document checks to meet all requirements in response to Requests for Proposals (RFPs) Requests for Qualifications (RFQs) and other client solicitations.

Knowledge Content Management:

• Maintain and regularly update a library of standard proposal content including resumes project information and past performance data in our system of record (Vantagepoint).
• Ensure all proposal materials adhere to brand guidelines are error-free and align with our business objectives.
• Gain comprehensive understanding of McAdams portfolio of work project types and firm-wide capabilities.

Trade Show Events: Assist with trade shows client events and sponsorships locally.

• Assist in the packing distribution and unpacking of materials to support these activities
• Assist in event material and SWAG inventory and organization

Collaboration Coordination:

• Work closely with service line leaders project managers and other technical staff to gather curate and refine proposal content to ensure cohesive messaging and branding.
• Coordinate proposal input and review cycles managing timelines and responsibilities to meet submission deadlines
• Facilitate regular proposal planning meetings to ensure alignment with client expectations and proposal objectives.

Support:

• Consistently maintain customer relationship management (CRM) database.
• Assist in formatting and developing content for project interviews and presentations including graphics slide decks and other visual aids.

Skills Experience

• Education: Bachelors degree in marketing business communications or related field
• Experience: 0-2 years of professional marketing preferably within the A/E/C industry. Familiarity with the proposal process (RFQ/P) is a plus
• Skills: Strong communication (written verbal and copy-editing) organization team-building and relationship management skills. Proficiency in Microsoft Office Suite (OneNote Outlook Teams Word Excel and PowerPoint) and Adobe Creative Suite (InDesign Illustrator Photoshop). Knowledge of Open Asset and Deltek Vantagepoint is a plus
• Creativity: Ability to create compelling marketing materials and campaigns. A keen eye for design layout and attention to detail
• Time Management Organization: Ability to manage and organize multiple projects simultaneously with attention to detail in a deadline-driven environment
• Team Player: Ability to work collaboratively (internal and external) within a team to meet a deadline
• Adaptability: Flexible and responsive to changing project requirements able to handle shifting priorities with ease

Work Environment Physical Demands

The characteristics described below are representative of those encountered while performing the essential functions of this position. When properly requested and when feasible (without undue hardship to the company) reasonable accommodation will be made to enable individuals with disabilities to perform essential job functions.

• Work will primarily be in an office setting with limited opportunities to be exposed to adverse environmental conditions.
• Work will be primarily working with fingers by picking pinching typing and grasping often with repetitive motion.
• Must have visual acuity for viewing a computer screen the ability to talk hear and sit for extended periods of time.
• Must be able to carry lift and push/pull up to 5 pounds frequently and up to 30 pounds occasionally.
• Additional physical duties may be required as necessary.

McAdams is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard for race color religion gender (including pregnancy sexual orientation or gender identity) national origin age disability genetic information veterans status or any other legally protected status.

If you need assistance with our online application system process please contact the Human Resources Team at 919.361.5000 or

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