Performance Content Creator

MGanik Group Career Site

Job Location:

Tangerang - Indonesia

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

We are seeking a highly creative and data-driven Performance Content Creator to become the creative engine behind our digital marketing success. Unlike traditional content roles this position acts as a Full-Stack Creative; you will spend 80% of your time researching winning angles writing high-converting scripts producing/editing short-form video ads and analyzing Meta/TikTok ad performance to optimize Cost Per Lead (CPL) for our healthcare/clinic services. The remaining 20% of your time will be dedicated to supporting our offline marketing activations and events.

Key Responsibilities:

Creative Ideation & Strategy (80% Focus):Conduct proactive research on market trends competitor ads and customer pain points to develop compelling winning angles and hooks for paid ad campaigns.
End-to-End Production:Independently produce high-quality conversion-focused creative assets (primarily short-form videos/Reels and static carousels) from scriptwriting shooting acting as talent (if needed) to video shooting (and simple editing if needed).
Performance Analysis & A/B Testing:Monitor daily ad creative performance metrics (CTR Hook Rate CPL) directly from Meta dashboards. Continuously formulate and execute A/B testing on creatives to scale leads and reduce acquisition costs.
Offline Activation Support (20% Focus):Assist in planning coordinating and executing offline marketing activities events or BTL promotions as needed ensuring brand consistency across both digital and physical touchpoints.
Cross-Functional Collaboration:Partner closely with the Media Buying team to align creative outputs with campaign budgets and collaborate with Operations/Sales to translate customer feedback into ad messaging.
Ensure all promotional materials comply with Meta advertising policies particularly healthcare and clinic regulations.

Requirements:

Bachelors in Marketing Communication Business or Public Relation
1-3 years of proven experience specifically in Paid Social Content Creation or Creative Strategy preferably within healthcare beauty/aesthetics wellness or retail sectors.
Strong portfolio showcasing Direct Response (DR) or performance-based ad creatives (not just aesthetic organic content).
Highly proficient in mobile/desktop video editing tools (e.g. CapCut Premiere Pro) and graphic design tools (Canva/Illustrator).
Data-Driven Mindset: Familiarity with digital marketing metrics (CTR CPL Conversion Rate) and the ability to translate data into creative improvements.
Excellent copywriting skills specifically in crafting attention-grabbing hooks and persuasive Call-to-Actions (CTAs).
Event/Offline Savvy: Comfortable stepping away from the desk occasionally to manage or document physical events offline campaigns or BTL activations.
A self-starter who thrives in a fast-paced environment and is comfortable taking full ownership of the creative process.

Apply Now and make a difference!

We are seeking a highly creative and data-driven Performance Content Creator to become the creative engine behind our digital marketing success. Unlike traditional content roles this position acts as a Full-Stack Creative; you will spend 80% of your time researching winning angles writing high-conve...

Creative Ideation & Strategy (80% Focus):Conduct proactive research on market trends competitor ads and customer pain points to develop compelling winning angles and hooks for paid ad campaigns.
End-to-End Production:Independently produce high-quality conversion-focused creative assets (primarily short-form videos/Reels and static carousels) from scriptwriting shooting acting as talent (if needed) to video shooting (and simple editing if needed).
Performance Analysis & A/B Testing:Monitor daily ad creative performance metrics (CTR Hook Rate CPL) directly from Meta dashboards. Continuously formulate and execute A/B testing on creatives to scale leads and reduce acquisition costs.
Offline Activation Support (20% Focus):Assist in planning coordinating and executing offline marketing activities events or BTL promotions as needed ensuring brand consistency across both digital and physical touchpoints.
Cross-Functional Collaboration:Partner closely with the Media Buying team to align creative outputs with campaign budgets and collaborate with Operations/Sales to translate customer feedback into ad messaging.
Ensure all promotional materials comply with Meta advertising policies particularly healthcare and clinic regulations.

Requirements:

Bachelors in Marketing Communication Business or Public Relation
1-3 years of proven experience specifically in Paid Social Content Creation or Creative Strategy preferably within healthcare beauty/aesthetics wellness or retail sectors.
Strong portfolio showcasing Direct Response (DR) or performance-based ad creatives (not just aesthetic organic content).
Highly proficient in mobile/desktop video editing tools (e.g. CapCut Premiere Pro) and graphic design tools (Canva/Illustrator).
Data-Driven Mindset: Familiarity with digital marketing metrics (CTR CPL Conversion Rate) and the ability to translate data into creative improvements.
Excellent copywriting skills specifically in crafting attention-grabbing hooks and persuasive Call-to-Actions (CTAs).
Event/Offline Savvy: Comfortable stepping away from the desk occasionally to manage or document physical events offline campaigns or BTL activations.
A self-starter who thrives in a fast-paced environment and is comfortable taking full ownership of the creative process.

Apply Now and make a difference!