Lead Marketing Strategist

Job Posting:

At Signature Hardware we believe that every space should be personalintentionaland unmistakably

we design high-quality fixtures andfinishesfor the Kitchen Bathroom and beyondthat bring your vision to life-one thoughtfully chosen detail at a our core is a strategic collaborative team driven by a shared passion-fueling a brand that inspires customers to confidently create remarkable spaces.

Lead Marketing Strategist

Location: Erlanger KY (Cincinnati Metro)

The Lead Marketing Strategist is a senior role responsible for shaping and activating integrated marketing and communication strategies across Signature Hardwares ecosystem.

This position connects marketing priorities omnichannel strategy and brand story-telling to ensure cohesive high-impact campaigns across paid owned and earned channels.

The Lead Marketing Strategist plays a critical part in ensuring marketing efforts are cohesive and driven by a passion for consumers. They connect strategy and action to deliver meaningful brand growth and outstanding digital experiences.

This role requires deep expertise in digital marketing and eCommerce strategy. The ideal candidate would have exceptional communication skills strong cross-disciplinary collaboration and the ability to manage multiple complex initiatives simultaneously - balancing strategic vision with operational excellence. Previous experience working at an agency or as main point of contact for external agencies also beneficial. Candidate should champion our values: can-do attitude thoughtful dependable resourceful people-focused and driven.

Primary Responsibilities

Marketing & Brand Strategy Leadership:

• Develop a deep understanding of the brands value propositions customer segments market dynamics and competitive landscape to inform integrated marketing and digital strategies.
• Lead the planning of multi-channel marketing initiatives driving brand visibility engagement and conversion - ensuring brand consistency consumer engagement and channel performance.
• Define and align messaging frameworks campaign narratives and go-to-market communication plans across channels.
• Collaborate closely with Senior Marketing Specialist Product Strategy Digital Merchandising UX Creative Data and IT partners to orchestrate seamless intuitive and intentional customer journeys across the brand ecosystem.
• Collaborate with cross-functional leadership and interested parties on brief development for marketing and campaign efforts.

Performance Analytics & Optimization:

• Establish and own measurement strategy including important metrics tagging testing frameworks and reporting.
• Monitor and analyze performance across brand ecosystem marketing effectiveness and customer behavior (e.g. engagement journeys attribution lifetime value) to identify insights and opportunities.
• Drive data-informed optimization of campaigns and Signature Hardwares digital ecosystem through testing experimentation and continuous improvement.
• Assess competitive and best-in-class digital experiences to identify emerging trends and recommend strategic enhancements.
• Create and provide regular reporting to Marketing Leadership showing results against important metrics along with actionable insights and identifying solutions to exceed goals.
• Present findings to key internal leadership in a digestible yet informative way.

Cross-Functional Leadership & Enablement

• Provide direction and leadership to internal teams (Creative Digital Merchandising Media Production UX Analytics Sales Enablement) to deliver high-impact marketing and digital experiences.
• Align closely with Sales and Showroom teams to support sales enablement needs including digital tools content signage and in-store/omnichannel experiences.
• Maintain a centralized repository of strategies documentation SOPs calendars and performance reports to ensure clarity consistency and operational excellence.
• Lead internal operating rhythms such as marketing planning calendars quarterly business reviews and strategic presentations.

People & Vendor Management

• Manage and prioritize a portfolio of digital and marketing vendors ensuring strong partnerships and return on investment.
• Support daily operations of paid owned and earned media in close coordination with external partners and Senior Marketing Specialist

Preferred Skills and Qualifications

• Bachelors degree in Marketing Business or a related field or equivalent professional experience.
• 7 years of experience in marketing digital strategy eCommerce or related subject areas with demonstrated ownership of complex initiatives.
• Strong critical thinking skills paired with hands-on execution experience across marketing strategy campaign and comms planning and channel performance optimization.
• Proven ability to translate data and analytics into actionable insights and business recommendations.
• Experience with eCommerce platforms (e.g. Salesforce Commerce Cloud Magento Shopify Plus) and analytics tools (e.g. GA Business Manager testing platforms).
• Solid understanding of communication planning customer journey mapping and omnichannel marketing principles.
• Exceptional communication organization and collaborator management skills.
• Ability to lead cross-functional teams manage multiple priorities and drive initiatives to completion in a fast-paced environment.

At Signature Hardware we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental physical and financial well-being of our associates. Our competitive offering not only includes benefits like health dental vision paid time off life insurance and a 401(k) with a company match but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs including mental health coverage gender affirming and family building benefits paid parental leave associate discounts community involvement opportunities and more!

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Pay Range:

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Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.

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This role is Bonus or Incentive Plan eligible.

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Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.

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The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a) which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A) which prohibits discrimination against qualified individuals on the basis of disability.

Ferguson Enterprises LLC. is an equal employment employerF/M/Disability/Vet/SexualOrientation/Gender Identity.

Equal Employment Opportunity and Reasonable Accommodation Information