Business Director, Strategy

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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2172 - Business Director Strategy

Role Summary and Impact

Openmind part of WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlés media function. Core to the solution is the advanced best data and technology capabilities fuelled by WPPs investment in AI to maximise the impact of Nestlé media investment.

The Opportunity: Were searching for aGlobal Strategy Business Director with to join our Nestlé Strategy Team. This is your chance to lead the charge in designing global media strategies that are as adaptable as they are ambitious connecting incredible thinking across a wide range of multinational clients and driving unparalleled growth. If you are a unique strategist with a relentless curiosity and a desire to challenge the status quo then this is the role for you.

You are aconfident communicator adept at advising and partnering with senior clients and stakeholders across agencies building trust and inspiring action. You approach every challenge with aproactive excellence-driven mindset always looking for opportunities to drive the business forward both for clients and WPP Media.

What Youll Deliver:

As our Global Strategy Business Director you will be instrumental in shaping global media narratives and driving growth for clients:

• Client Leadership & Trusted Partnership:Serve as the single point of contact for senior clients leading the development of media strategy establishing best practices designing consumer engagement strategies and providing continuous thought leadership. You will build and nurture Trusted Advisor relationships with key clients through critical proactive thinking and insightful informed recommendations.
• Global Strategy Design & Multi-Market Orchestration:Design and deliver cutting-edge media strategies across multiple markets demonstrating a profound understanding of the nuanced connection and influence between central/global strategic requirements and local adaptation.
• Growth & Innovation Catalyst:Identify and cultivate organic growth opportunities from existing clients collaborating closely with the Strategy Partner to achieve agency growth targets. You will be a driving force in designing partnership and innovation roadmaps that support the longer-term needs and ambitions of our clients.
• Cross-Agency & Specialist Collaboration:Develop strong synergistic relationships and drive seamless collaboration with creative agency teams to ensure the deep integration of media and messaging creating truly award-worthy campaigns. You will also champion collaboration with MS WW specialist teams including Data Strategy Insights Digital Transformation Innovation Invention and Commerce to continually elevate the solutions we bring to clients and maximise the impact of our work.
• Brief Development & Accountability:Collaborate proactively with client stakeholders to shape precise and insightful briefs. You will establish clear accountable KPIs and success metrics for our strategies ensuring we rigorously hold ourselves and our partners accountable for achieving them.
• Thought Leadership & Network Mobilisation:Inspire clients through innovative thought leadership consistently identifying new opportunities to define and engage with core audiences and showcasing new media and platform offerings. You will actively host or attend forums from media days and conferences to awards ceremonies and regular team touchpoints to build relationships mobilise best practices and share insights across our global network.

Skills and Experience

You are a strategic leader with a proven track record:

• Strategic & Data-Driven Acumen:A proven track record of leading data and insights-driven media and communication strategy within an agency environment. You are data-literate who can identify growth-driving insights and translate them into a clear compelling role for media.
• Integrated Media Expertise:A strong understanding of the connection and impact of end-to-end media strategies encompassing both brand-building and performance-focused objectives. You have experience advising on comprehensive communication strategies across owned earned shared and paid touchpoints.
• Global & Multi-Market Leadership:Experience in leading the design and delivery of media strategies across multiple markets coupled with a clear understanding of the influence this has on multi-market versus local strategic requirements.
• Leadership & Communication Excellence:An independent self-starter with excellent communication and interpersonal skills. You have a proven track record of presentation design and delivery at a senior client level and the ability to lead manage and inspire teams across diverse cultures continents and capabilities.
• Client Partnership & Brief Development:Proven experience partnering with and supporting clients in distilling complex business challenges into concise actionable media strategic briefs. You are a strong storyteller with the ability to formulate clear actionable recommendations on complex business problems.
• Research & Tool Proficiency:Experience using syndicated research tools and consumer research methodologies & techniques (e.g. TGI eMarketer WARC). You can quickly adopt and leverage proprietary tools and data for insight generation planning and measurement.
• Industry & Economic Understanding:A solid understanding of the economic dynamics and integrated media strategies needed to drive growth across both B2C and B2B environments.
• Investment Planning Expertise:Demonstrated experience in media investment planning budget allocation and proving return on investment (ROI) ensuring strategic recommendations are financially sound and optimise client spend for maximum business impact.
• CPG & Cross-Channel Experience (Bonus):Experience with CPG brands and strong cross-channel media planning experience would be a significant advantage though not strictly essential.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when were together fostering creativity collaboration and connection in this open and supportive environment. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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