Search & Generative Experiences Manager (E6120)

Institute Of Electrical And Electronics Engineers

Job Location:

Piscataway, NJ - USA

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Education

Bachelors degree or equivalent experience Bachelors degree or equivalent experience in Information Retrieval Computer Science Market Research Psychology Digital Libraries Math/Statistics Marketing/Advertising Content Management Analytics or similar field Req

Work Experience

7-10 years 7-10 years of demonstrated experience with Search Analytics and SEM tools (such as Google Search Console Bing Webmaster Tools SEMRush Google Analytics Yoast etc. is required) Req
7-10 years 7-10 years of demonstrated experience creating launching and managing paid media campaigns is a plus (Google Ads Microsoft Ads social media ads etc.) Pref
7-10 years 7 years work experience in SEO/SEM branding marketing advertising communications web/internet development Information Technology Human-Computer Interaction or another web production related field is preferred Pref

Licenses and Certifications

Completed in progress or willingness to pursue further training and/or certification is required Req
Google Skillshop certification or related training is a plus. (Google Ads Google Analytics Google Search Essentials etc.) Pref
SEMRush academy HubSpot Academy Meta Blueprint etc. is a plus. Pref

Skills and Requirements

Expert in GEO SEO SEM domain management and content curation.
Proficiency in GEO/SEO JSON-LD HTML/CSS LLM prompt engineering sitemaps schema markup and understanding of RAG (Retrieval-Augmented Generation) architectures.
Strong proficiency and interest in: content management systems digital governance marketing strategy & execution advertising communications and SEO/GEO best practices.
Strong proficiency and interest in: information retrieval data mining and machine learning data modeling and mining statistics information theory text-mining data analysis and other data mining techniques.
Must understand information architecture and the relationship between search and IA.
Demonstrated proficiency in digital and website management.
Knowledge of Google Search Console/Bing Webmaster Tools Google Programmable Search Engine SEO SEM domain management generative AI and content curation is required.
Experience with AEO/GEO tools such as Ahrefs AthenaHQ Bluefish AI Omnia Peec AI Profound Scrunch AI SEMRush or related tools is a plus.
Demonstrated experience working with agencies and vendors with the ability to handle multiple client-facing relationships projects and processes. Ability to work in an agency-like /service organization atmosphere.
Understanding of digital experiences and end-to-end data-driven best practices related to digital marketing web analytics and social media platforms is required.
Demonstrated experience with working in Content Management Systems such as WordPress Drupal etc. is required.
Must be tech savvy with the ability to learn/adapt to new technologies and processes with a continuous learning and growth mindset.
Ability to support and/or lead strategy development analyze business needs and data identify cost savings & optimization opportunities and streamline workflow/processes.
Detail-oriented and keen attention to accuracy and consistency with problem-solving skills and a strong sense of individual ownership and responsibility.
Strong personal project and work-prioritization / time-management skills; some ability and interest in working with multiple/diverse projects simultaneously in complex environments.
Proficient in critical thinking and problem solving/troubleshooting with strong oral and written communication skills and the ability to communicate effectively with both business and technical partners.
Must have a proven track record of delivering results and be a self-starter.
Ability to strongly advocate for the user during all phases of website design/evaluation marketing strategy or campaign development processes.
Ability to work collaboratively with team members other IEEE partners/stakeholders end users vendors contractors order to achieve goals.
Ability to work in a hybrid environment off-site/remotely with proficiency and efficiency when required.
Proficiency with Google Microsoft Office and virtual meeting applications is required. (Google Sheets/Excel Google Meet WebEx Zoom Teams etc.)
Understanding of IEEE is a plus.

Other Requirements:
As defined in IEEE Policies individuals currently serving on an IEEE board or committee are not eligible to apply.

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support this includes all persons in F (both CPT and OPT) J H L or O status.

For information on work demands and conditions required for this position please consult the reference document ADA Requirements. This position is classified under Category I - Office Positions.

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.

Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts managements right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.Job Summary
The overall purpose of this role is to manage search marketing Generative Engine Optimization and domain management efforts for the IEEE digital presence. The incumbent in this position manages the strategic integration of traditional search marketing with emerging generative AI discovery (AEO/GEO). This role is responsible for the IEEE digital footprint ensuring content is structured for maximum visibility in AI-driven answer engines and traditional search results while managing cross-functional workflows and vendor relationships.

The role works in the Brand Marketing & Communications OU reporting to the Senior Manager Marketing Intelligence & Analytics. This position works with low to moderate supervision and does not have direct reports.

Key Responsibilities

Search & Generative Engine Subject-Matter Expertise
Act as a subject-matter expert providing industry-related research guidance and insight into content strategyplanning website development optimization opportunities marketing campaigns etc. within the realm of SEM/GEO.
Working with Brand Marketing & Communications staff to define document implement and maintain a plan for integrating search engine optimization (SEO) search engine marketing (SEM) generative engine optimization (GEO) and domain management tools technologies and best practices into IEEE operations and standard operating procedures.
Provide SEM/GEO-related services such as consultation strategy development campaign management/execution etc. to IEEE products & sub-brands across the organization as part of the in-house agency within Brand Marketing & Communications.
Support the development of an enterprise-wide SEO/GEO strategy for IEEE.
Design and execute a generative roadmap to maximize IEEE brand and sub-brand visibility within AI-generated overviews and conversational interfaces.
Develop experimentation and optimization strategies to yield increased performance in AI Overviews / zero-click answers generative summaries citation rates model outputs inferences brand mentions LLM visibility sentiment search engine results pages etc.
Design and execute tests collect and analyze data identify trends and insights related to optimizing website content and infrastructure for search ranking findability large language models etc.
Creating managing and reporting on the AEO/GEO performance across IEEE and its subdomains/products.
Develop and maintain unified organic paid GEO and SEM efforts across IEEE properties from a governance standpoint.
Monitor and leverage search and SEO/GEO efforts across the organization and competitive landscape as well as throughout the industry; report on and make recommendations based on findings. This includes but is not limited to developing best practice guides and toolkits presenting to large audiences conducting training for subject-matter experts across the organization supporting the Marketing Center of Excellence etc.
Gather and analyze trends using Bing Webmaster Tools Google Analytics Google Search Console Google Trends and more.
Maintain IEEE sitemaps Bing WT and Google Search Console.
Maintain vendor relations as needed to advance the goals of the team; develop business cases and requests for proposals as needed.
Actively research and/or coordinate digital and SEM/GEO best practices to inform IEEE Digital Style Guide updates and resources for IEEE site managers.
Create processes to ensure that SEM/SEO/GEO best practices requirements governance etc. are adopted by IEEE website admins & marketeers in partnership with IT Legal and relevant stakeholders.
Proactively identify opportunities to optimize automate or streamline existing processes to improve marketing operations while exploring new/innovative solutions to keep IEEE ahead of the curve and aligned with industry best practices.
Liaison with Brand Marketing & Communications staff as needed to determine if any governance changes are necessary to existing guidelines impacting SEO SEM and/or GEO impact.
Analyze the effectiveness of key IEEE search experiences using a mix of quantitative and qualitative methodologies; provide recommendations for improvements.
support
Manage GEO SEO and SEM processes & strategies for the main website; Monitor analyze and improve IEEE brand visibility.
Manage the internal search functionality on using Google Programmable Search Engine (PSE). Capitalize on search promotion opportunities identifying most sought content and ensuring experience delivers desired content or work with stakeholders to create necessary content to create a richer experience.
Coordinate efforts with content managers and editors to spotlight promotional content on and other sites thats revenue-driving and captures user needs based on analytics.
Identify opportunities to enhance or develop user-centric data-driven landing pages on for high priority search queries / LLM prompts.
Other technical areas
In conjunction with IT partners help configure implement and manage search and domain appliances/applications.
Troubleshoot and resolve issues/errors for external and internal digital content users and escalating to appropriate technical and/or management staff.
Provide non-technical support for search engine application implementation and maintenance.
Support taxonomy synonyms controlled vocabulary thesauri ontology and related processes to maintain metadata standards and content quality if applicable for search enhancements.
Develop strategy and process for moved and 404 pages; backlinking; indexing content including use of robots allow/disallow lists no index tags redirects open graph protocol SEO plugin maintenance etc.
Support the digital presence database to aid IEEE digital governance.
Stay abreast of new upcoming technologiesAI impact and knowledge-share/socialize internally.

Travel Information

15% Domestic and International

Required Experience:

Manager

EducationBachelors degree or equivalent experience Bachelors degree or equivalent experience in Information Retrieval Computer Science Market Research Psychology Digital Libraries Math/Statistics Marketing/Advertising Content Management Analytics or similar field Req Work Experience7-10 years 7-10 y...