Founding Brand & Marketing Lead

Raison is on a mission to provide humans with better skills so they can feel confident and have more opportunities in the AI era. We use AI agents to reimagine how learners learn how instructors teach and how institutions operate replacing rigid one-size-fits-all courseware with adaptive intelligent experiences.

We recently raised our pre-seed round with a top French VC and high-profile Business Angels and signed pilots with blue-chip European customers in Higher Education (ESSEC ESCP UAX) and Online Training (Myria Education).

We are looking for a Founding Brand & Marketing Lead a creative strategic thinker who will define how Raison looks sounds and shows up in the world. You will own brand identity content and demand generation from day one and transform Raison into a brand that learners of any age country and background will truly love.

Tasks

Brand & Narrative:

• Define and evolve Raisons brand identity: voice visual language positioning and editorial direction.
• Craft the founding narrative: why agentic learning matters why now and why Raison.
• Ensure brand consistency across every touchpoint: website product social sales materials investor materials and events.
• Translate complex AI and pedagogy concepts into clear compelling language for non-technical decision-makers.

Content & Thought Leadership:

• Build and run Raisons content engine: blog posts case studies white-papers newsletters and social media.
• Position the founders and the company as thought leaders at the intersection of AI and education.
• Develop content strategies tailored to different audiences: provosts heads of digital learning instructional designers corporate leaders.
• Identify and pitch speaking opportunities media placements and co-branded content with partners.

Demand Generation & Growth:

• Design and execute inbound marketing campaigns that generate qualified leads for the GTM team.
• Own the website experience: messaging landing pages SEO and conversion optimization.
• Experiment with channels: organic social paid acquisition community building email nurture events.
• Set up marketing analytics and attribution to understand what is working and double down on it.
• Collaborate closely with the GTM lead to align marketing efforts with the sales cycle.

Requirements

• 4-8 years of experience in brand content or growth marketing ideally with a mix of B2B SaaS Learning-tech/Future of Work and B2C in environments where you built things from scratch.
• A strong portfolio: you have shaped a brand launched campaigns and written content that people actually wanted to read.
• You think in systems: you understand how brand content and demand generation fit together to drive a business forward.
• A gifted writer and visual thinker: writing a landing page headline briefing a designer and storyboarding a product video in the same afternoon are not challenges for you.
• Data-informed but taste-driven: you know what good looks like and dont need a dashboard to tell you.
• Genuine curiosity about AI and education.
• Fluent in French and English (oral and written). Spanish is a plus.
• You want ownership equity and the kind of career-defining challenge that only comes from being early.
• Bonus: deeply passionate about something outside of work.

Benefits

• A founding role with equity and direct influence on company strategy.
• Competitive salary benchmarked to the Paris startup ecosystem.
• Flexibility: remote-friendly with regular in-person collaboration in Paris.
• A front-row seat to one of the most important shifts in how humans learn.
• A small sharp team that ships fast and trusts each other to figure things out.

If youre ready to shape a category build a brand from scratch and have the kind of impact that only comes from being early wed love to hear from you. Apply now and help us define the future of learning.

Raison is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to building a diverse inclusive team.