Lead Journey Orchestration

Role: Lead - Journey Orchestration

Location: 2 Biscayne Blvd Miami FL 33131

Onsite M-Th remote Fridays

LOOKING FOR SOMEONE WITH OMNI CHANNEL PERSONALIZATION OR OMNI CHANNEL CUSTOMER STRATEGY SEE LINDAS RESUME

Position Summary

The Lead Journey Orchestration resource is a hands-on individual contributor responsible for executing and operationalizing enterprise journey orchestration and personalization strategy with an initial focus on commercial and transactional email. This role partners closely with senior product leadership CRM strategy engineering and analytics teams to translate enterprise vision into delivery-ready requirements orchestrated journeys and measurable outcomes.

Key Responsibilities

Journey Orchestration & Execution

Plan and support execution of enterprise journey orchestration strategy across commercial and transactional email channels

Design build and optimize lifecycle journeys within Salesforce Marketing Cloud Adobe Target and similar platforms

Ensure coordinated sequencing suppression and prioritization across communications and participate in designing governance structure

Support expansion to additional channels over time (SMS push app web)

Delivery & Backlog Support

Translate strategic direction into clear requirements user stories acceptance criteria and high-level technical diagrams

Support a prioritized backlog aligned to enterprise personalization goals

Partner with developers during agile delivery to clarify scope and unblock execution

Review and prioritize defects enhancements and optimization opportunities

Cross-Functional Collaboration

Work closely with product CRM engineering analytics and data teams

Coordinate dependencies across MarTech platforms and data pipelines

Provide clear status updates risks and recommendations to product leadership

Optimization & Enablement

Partner with analytics teams to review journey performance and delivery health

Identify opportunities for testing optimization and incremental personalization

Contribute to documentation standards and Centers of Excellence enablement

Qualifications

3 5 years of experience in CRM lifecycle marketing personalization or journey orchestration

Hands-on experience with Salesforce Marketing Cloud or comparable platforms

Strong understanding of customer lifecycle communications and data-driven personalization

Experience working in agile cross-functional delivery environments

Role Scope

This is an execution-focused lead role supporting enterprise strategy owned by senior product leadership. The role does not include people management budget ownership or enterprise roadmap approval.