Associate Director, Media Buying
Alexandria, VA - USA
Job Summary
At SimpsonScarborough we spend our days building brands that endure inspire and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher education marketing industry we are a fully remote team of approximately 70 employees working coast to coast.
Were looking for an Associate Director Media Buying to leadthe execution and optimization of paid media campaigns across the Activation team. This roleis ideal for someone with strong media buying experiencethat includescampaign performanceoversight guidingbuying best practices andsupportthe development of a high-performing media buying team.
You will work closely with strategy analytics and activation teams to ensure campaigns are executedeffectivelybudgets are managed responsibly and performance insights inform ongoing optimization.
What Youll Do
- Oversee the execution of paid media campaigns across digital channels including social search display and programmatic platforms
- Manage and mentor a team of media buyers supporting their day-to-day execution and professional development
- Help shape internal approaches to media buying platform usage and optimization methodologies by establishing best practices for campaign setup budget management targeting strategies and platformutilization
- Lead relationships with programmatic platforms vendors and media technology partners
- Evaluate new platform opportunities beta programs and emerging capabilities
- Oversee campaign budgets across multiple platforms and ensure spend aligns with campaign strategy and performance objectives
- Maintainstrong communicationacross Strategy Activation and Analytics teams to support successful campaign execution
What Were Looking For
- 69 years of experience in digital media buying campaign activation or paid media management within an agency or marketing environment.Solid experiencemanagingor mentoring junior media team members.
- Experience managing paid media campaigns across multiple platforms including social search display and programmatic channels
- Strong understanding of programmatic buying platforms and vendor ecosystems
Proven ability to manage campaign performance budgets and optimization strategies across multiple campaigns simultaneously - Bachelors degree and/or an equivalent combination of education and relevant experience
Salary Benefits & Perks
- Salary starts at $75000 and will be commensurate with experience
- Comprehensive benefits package including nationwide health dental and vision coverage 401(k) with employer contribution employer-paid life insurance and short-term disability
- Flexible time off (FTO) with additional time-off options including sick volunteer & bereavement leave paid parental leave a day off on your birthday PLUS two agency-wide closures in the summer and winter
- Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions gym or phone/internet costs.
Our Commitment to Inclusion
At SimpsonScarborough we believe diversity equity inclusion and belonging are central to our core values and critical to our long-term success. This work requires consistency intentionality vulnerability and accountability. Through our efforts we strive to make meaningful impact in our work our workplace and our industry.
SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a zero-tolerance non-discrimination policy. We welcome applicants of all backgrounds regardless of nationality race religion gender identity veteran status or any other characteristic protected by law.
Questions
For all recruitment-related inquiries please email .
Required Experience:
Director
About Company
SimpsonScarborough is the higher ed marketing agency built to outthink, outshine, and outdo—because smarter strategy leads to lasting impact.