Manager, Onboard Revenue
Seattle, OR - USA
Job Summary
HollandAmerica Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel inviting guests to savor the journey.
The Manager Onboard Revenue is primarily responsible for the day-to-day strategic oversight of the Spa Art and Celebrations (Weddings Renewal of Vows Florals and In-Stateroom Décor) business divisions for both the Holland America Line and Seabourn fleets in conjunction with respective commercial partners where applicable. This role builds an intrinsic understanding of business performance by department and leverages data analytics platforms and revenue reporting systems to make informed recommendations to the Director Onboard Revenue while also providing forecasted revenue figures to support annual and ongoing planning submissions. The Manager drives business initiatives to meet or exceed forecasted revenues and guest satisfaction scores and serves as the primary shore-side liaison for vendor governance operational standards and cross-functional collaboration across fleet and shoreside teams.
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Responsibilities:
Program Oversight Commercial Partner Management & VIP Cruise Programs
Serve as the day-to-day shore-side lead for the Spa Art and Celebrations programs across the HAL and SBN fleets managing relationships with respective commercial partners where applicable.
Ensure program delivery aligns with brand standards guest experience expectations and contractual obligations.
Oversee vendor SLA compliance coordinate business review meetings and lead escalation resolution across program verticals.
Partner with Procurement and Legal on contract renewals amendments and RFP processes.
Strategize and maximize revenue opportunities for VIP cruises and elevated guest experience programs across Spa Art and Celebrations; may include traveling to co-host select sailings as a brand representative coordinating with commercial partners and shipboard leadership to ensure seamless execution and exceptional guest outcomes.
Revenue Analytics & Performance Reporting
Analyze monthly revenue and guest satisfaction data across Spa Art and Celebrations programs using business intelligence tools including Snowflake and associated reporting platforms.
Develop and maintain recurring performance dashboards and reporting packages; identify trends variances and causal factors with actionable recommendations.
Contribute to the monthly OBR PowerPoint presentation to Executive Leadership including data visualizations performance narratives and forward-looking commentary.
Provide forecasted revenue figures to support annual Plan submissions and ongoing forecast updates.
Business Initiative Strategy & Forecasting
Strategize and lead business initiatives by department modeling projected revenue lift from inception through execution and continuous monitoring.
Develop business cases for new concepts promotional programs and operational improvements incorporating financial modeling and ROI analysis.
Partner with Finance and Revenue Management to align departmental forecasts with fleet-wide planning cycles and corporate targets.
Capex Drydock & Lifecycle Management
Oversee coordination of Capex requests lifecycle replacement planning and drydock project lists for onboard revenue outlets under purview.
Maintain awareness of ongoing repair and maintenance needs and ADA compliance requirements across Spa Art and Celebrations spaces.
Collaborate with Fleet Operations and Technical teams to prioritize and execute shipboard capital projects on schedule and within budget.
Digital Merchandising Guest Communication & Pre-Cruise Sales
Periodically review and optimize online merchandising across primary and secondary booking flows for Spa Art and Celebrations.
Collaborate with Digital Marketing and Creative Services to develop OBR materials supporting guest communication and pre-cruise sales strategies.
Leverage data insights to evaluate channel effectiveness and recommend adjustments to pre-cruise conversion tactics.
Knowledge & Skills:
Scope: This role operates at a manager level with fleet-wide responsibility spanning both the Holland America Line and Seabourn fleets. The position has direct impact on shore-side strategy and onboard execution for three major concession verticals Spa Art and Celebrations and requires active collaboration with both shoreside and shipboard personnel. The scope encompasses vendor oversight financial accountability digital merchandising capital project coordination and cross-functional partnerships across departments including Finance Fleet Operations Digital Marketing and Creative Services.
Problem Solving: The role requires sophisticated analytical thinking to diagnose performance gaps across geographically dispersed fleet operations interpret revenue and satisfaction data from multiple sources and develop solutions that balance vendor brand and guest experience objectives simultaneously. The manager must exercise independent judgment in navigating complex multi-stakeholder situations including vendor disputes operational disruptions and shifting business priorities often with limited precedent and compressed timelines.
Impact: This role directly influences onboard revenue contribution from three significant business divisions across a combined fleet. Analytical outputs vendor governance decisions and strategic recommendations made in this role affect guest satisfaction scores annual budget attainment and multi-year program direction for both HAL and SBN brands. The roles engagement with Executive Leadership reporting elevates its visibility and impact on senior decision-making.
Leadership: The manager must be a self-starter capable of working independently while demonstrating strong cross-functional influence without direct authority. This role requires the ability to align diverse internal teams and external vendor partners around shared goals manage multiple concurrent projects and stakeholders and maintain clear proactive communication with OBR leadership on changing priorities. Polished personal presentation representative of a premium cruise line and its business partners is required both online and in person.
Requirements
Bachelors Degree required; discipline in Business Sales Marketing Travel or Hospitality preferred
Masters Degree or MBA preferred but not required
Knowledge of cruise line operations and/or shipboard revenue operations preferred.
Relevant professional certifications in revenue management project management or hospitality a plus
Minimum 5 years of management experience overseeing revenue generation ideally within the cruise or hospitality industry
Demonstrated ability to analyze data utilize resources appropriately and effectively report on results in written and oral formats
Proven experience managing third-party commercial partners and vendor relationships with accountability for performance outcomes
Experience contributing to annual planning forecasting and budget processes
Proven success overseeing multiple concurrent projects and stakeholders across cross-functional teams
Experience with Capex coordination drydock project planning or lifecycle management in a hospitality or fleet environment a plus
Prior exposure to Spa Art or Celebrations program management in a shipboard or luxury hospitality context a significant advantage
Excellent interpersonal and collaboration skills; able to work effectively with shipboard and shoreside leadership and key stakeholders
Travel: Less than 25% with shipboard travel likely
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
This position is classified as in-office. As an in-office role it requires employees to work from Holland America Lines office in Seattle WA Monday through Thursday each week.
What You Can Expect
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- BaseSalary Range: $93300 to $ range is applicable for the labor market where the role is intended to be salary isdirectly relatedto eachcandidatesqualifications and experience uniquely.
Our CultureStronger Together
Our highest responsibility and top priorityiscompliance environmental protection and the health safety and well-being of our guests the people in the communities we touch and serve and our shipboard and shoreside visit our site to learn more about our Culture Essentials Corporate VisionStatementand our Core Values at: Americais an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable lawsregulationsand ordinances.
Americans with Disabilities Act (ADA)
Holland America will provide reasonable accommodations with the application process upon your request asrequiredtocomply withapplicable you have a disability and requireassistancein this application process please contact
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Required Experience:
Manager