Digital Marketing Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

ROLE MISSION
Join a mission-driven team reshaping how organisations learn lead and for aDigital Marketing Managerto own demand generation for a leading B2B partner that blendsbehavioralscience with workplace learning.

This is a rare opportunity to combine strategic data-led marketing with creative storytelling to drivereally commercialand cultural impact across enterprise accounts youllbe trained and mentored to run high-impact performance marketing campaigns end-to-end (paid search and social).

The role is data-heavy soitsperfect for someone who loves working with analytics and turning complex GA4/CRM and engagement data into clear easy-to-understand insights and practical next steps.

THIS ROLE IS RIGHT FOR YOU IF...
You are a hands-on digital marketer who enjoys both the operational and analytical sides of digital: setting up and optimising paid media updating landing pagesmaintainingcampaigntrackingand reporting andsupportingwith marketing automation and CRM (HubSpot & Salesforce). You are organised curious about data (GA4a must) and comfortable working across stakeholders (media analyticsandcreative) to deliver results.

A LITTLE BIT ABOUT THE ROLE AND TEAM:

As Digital Marketing Manager you will be the daily owner of campaign delivery andoptimisation.Youllsupport the Senior Account Manager and Performance Marketing Manager on strategy but willbe responsible forhands-on set-up pacing creative specdeliveryand on-goingoptimisationacross channels (LinkedIn Google Ads Meta Programmatic).Youllown full-funnel reporting (GA4 HubSpot Salesforce) and ensure marketing automation workflows and lead routing run smoothly. The team is cross-functional fast-pacedand collaborative youllwork closelywithmedia plannersanalyticsand the creative studio.

KEY RESPONSIBILITIES

Performance marketing and data

• Paid Media campaign setup execution &optimisation(LinkedIn Google Ads/AdWords Meta Programmatic).

• Paid social and Searchoptimisation: pacing bid/budget adjustments creativetestingand quality improvements tomaximiseMQLs and conversions.

• Reconciling campaign spend and re-distributing budget

• Escalate and coordinate withteamon majoroptimisationdecisions
  

Tracking QA & analytics

• Ensure tracking is in place before new platforms go live;monitorand validate tracking tags and pixels (GA4; Tag Manager desired).

• Escalate tracking issues toAnalytics/Accounts teamand coordinate fixes with dev/analytics teams as.
  

Full-funnel reporting & insight

• Own full-funnel reporting: pull data from GA4 HubSpot and Salesforce to produce campaign & MQL performance reports for stakeholders.

• Produce performance marketing reports and formats add insights and recommendations to inform strategy

• Analysecampaign performance across channels and present learnings totheteamand client teams.
  

Website & landing page support(prioritised/ ad hoc)

• Implement website updates: upload copy make landing pageoptimisationsaligned with search and SEO best practice (SEO-friendly keywords when updating copy).

• Use insights from GA4 to inform landing pageoptimisations.
  

Marketing automation & lead operations

• Ensure HubSpot and Salesforce workflows are integrated andaccurate; troubleshoot front-end marketing automation workflows across landing pagesformsand email journeys.

• Manage interim manual lead routing processes and ensure sales handover actions occur
  

Email & campaign support

• Reviewand quality assure emails that are created to be sent and reported backpredominantly forwebinar

• Schedule and build email campaigns without the degree of HTML coding
  

Creative & asset management

• Provide creative specs and templates to the studio for asset delivery based on signed-off media plansand media learnings.

• Maintain asset lists withmediateam to ensure consistency andtimelydelivery.

COLLABORATION

• Day-to-day owner for campaign ops and reporting close working with Media Analytics and Creative Studio.

• Maintain a culture of accountability andtimelycommunication with internal and client stakeholders.

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE

• Proven experience with GA4 (must) and comfortable pulling and interpreting analytics to drive site and campaign changes.

• Experience working with HubSpot and Salesforce (integrations and workflow troubleshooting not backend).

• Hands-on experience in performance marketing execution across paid channels (Google Ads LinkedIn Meta; programmatic) experience desirable.

• Solid Excel skills and experience building/maintainingreporting templates and pivot-based analysis.

• Excellent attention to detail campaign setup tracking and lead routing require rigorous QA.

• Pragmatic results-focused mindset: able toprioritisequick wins while feeding into longer-termoptimisation.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

• Strong stakeholder management confidently liaise withmultiple internal teams

• Good presentation and written communication skills able to surface insights and recommended actions clearly.

• Comfortable working autonomously on day-to-day campaign operations and managing multiple priorities.

• Analytical problem solver witha track recordof improving MQL quality or campaign ROI.

• Experience with TagManagerbasic SEO understanding (copy-level SEO best practices) is desirable.

• Familiarity with CRMs and marketing automation troubleshooting (HubSpot/Salesforce).

PLATFORMS & TECH

• GA4 (must) Google Tag Manager (Desired)

• HubSpot Salesforce

• Google Ads (AdWords) LinkedIn Meta Programmatic platforms(Desired)

• Website CMS basics (for landing page updates)

• Excel / Google Sheets (reporting); datavisualisationtools beneficial

EXPERIENCE

• 3 years in digital marketing ideally within an agency or client-side B2B environment.

ABOUT OUR COMPANY

Lots of agencies saytheyredifferent. OLIVER is.

OLIVER believes that agencies work better inside abrandsorganisation; delivering more effective work at the speedrequiredto drive modern businesses forward. Using our unique Inside Intelligencemethodology we build specialist dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004 our model is now driven by over 2000 people working across more than 200 in-house agencies globally. Clients include The Guardian Unilever Barclaycard PepsiCo AXA The AA Adidas BMW Post Office and 3M. OLIVER is part of the Inside Ideas Group (IIG) which also includes a global content agency to Adjust your Set design experience and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

Be Ambitious to succeed

Be Imaginative to push the boundaries ofwhatspossible

Be Inspirational to doground breakingwork

Be always learning and listening to understand

Be Results-focused to exceed expectations

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.