Director, Integrated Marketing

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We are searching for the best talent to join our team as the Director Integrated Marketing. This role has a preferred location of Raritan NJ but consideration will be given to the Cincinnati OH office.

Purpose

The Integrated Marketing Lead for the Surgery business is a senior global leader responsible for defining and implementing performance-based commercial strategies and shaping JJMT global Surgerys channel strategy and digital ecosystem capabilities to deliver connected customer experiences at scale.

Sitting at the center of brand channel experience owners product marketing and omnichannel teams this role drives cross-brand orchestration and data-informed customer experiences across global and local initiatives. This person serves as the primary partner for local and regional omnichannel effortscollaborating to define customer experience strategy channel mix and content/media plans and monitoring usage metrics to identify optimization opportunities.

Key Responsibilities

Set the global direction for how Surgery engages priority audiences across channels ensuring cohesive strategy governance and measurable commercial impact.

Lead and manage the digital Surgery channel organization across web social and edetailing by defining and evolving channel structure and workflows driving governance simplification and crossteam coordination and ensuring the team can execute consistently and efficiently while maintaining a unified experience.

Serve as the subject matter expert on Surgerys digital ecosystem capabilities bringing deep knowledge of platform features customer needs competitive landscape and experience design standardshelping teams select the right channels and experiences for priority audiences and use cases.

Collaborate on 3rdparty partnerships with crossfunctional and local commercial and education teams to accelerate business readiness and executiondriving aligned partner scopes clear deliverable expectations and streamlined decision making converting customer and channel insights and business strategy into content plans and market-ready finished assets.

With a focus on data and an appetite for exploration and innovation partner with businesses to define and build targeted and account level campaigns and initiatives.

Build and refine a repeatable operating modelincluding defined benchmarks a customer engagement scorecard and structured testandlearn cyclesto improve experience effectiveness over time.

Build a culture grounded in customer behavior data and experimentationdeploying highly effective campaigns connected experiences and channel programs that drive business outcomes. This includes uncovering capability gaps across the customer experience spectrum and partnering with cross-functional teams to identify prioritize and deploy solutions that improve experience delivery.

Scale US learnings to OUS markets by translating proven channel and content plays into reusable standards (playbooks templates measurement approach) prioritizing rollout by business and market need and enabling local adoption through governance localization readiness and regional compliance requirements.

Maintain a strong connection and collaboration model with the OTTAVA digital lead and works closely with Surgery and OTTAVA digital product owners to define scalable experience patterns measurement approaches and integration needs to build a data and metrics strategy across online and offline touchpoints activating a truly connected customer experience plan.

Build and manage a network of agencies and partners to advance content experimentation media effectiveness and experience optimization and collaborates with business and brand teams to establish content needs and production plans.

This role is accountable for setting vision building scalable processes and standards and fostering a culture of creativity innovation constant improvement and strong collaboration. Working with platform owners digital leads brand and Omnichannel leaders around the world this role will be responsible for defining and building out our commercial excellence across experiential marketing and digital.

• Own and manage Surgerys global channel strategy to drive commercial impact including capability priorities

• Lead a connected and cohesive customer experience for surgery coordinating between key stakeholders and initiatives.

• Publish a global Surgery channel strategy (web social YouTube Showpad etc.) with clear channel roles priority audiences and annual activation priorities. Socialize across content and commercial teams.

• Implement scalable channel execution operating procedures across markets/teams to ensure compliant consistent delivery Collaborate on 3rd party partnerships with cross functional and local commercial and education teams.

• Serve as the SME on our digital ecosystems solutions features and capabilities competitive landscape customer need and platform experience design.

• Publish an ecosystem capability POV (platform features experience standards decision criteria) that guides teams to the right channel/experience choices by audience and use case.

• Identify and prioritize top capability gaps across the connected experience spectrum; convert gaps into a sequenced roadmap with product owners.

• Establish reusable experience patterns (templates modular content standards measurement approach) to increase consistency and reduce timetolaunch.

• Deliver quarterly competitive/market insight updates that inform channel strategy experience design standards and capability investment decisions.

• Convert external research/agency outputs into deployable artifacts: prioritized asset inventory contenttojourney mapping and a roadmap aligned to business priorities.

• Package proven US plays into reusable standards (playbooks templates measurement approach) and publish them for OUS market adoption.

• Implement a globalization governance model enabling a global master with controlled local adaptations (e.g. CTAs headlines imagery) and clear approval workflows in partnership with AMPs modular content initiative.

• Partner on deploying capability needs and system integrations globally (ex. PIM)

• Improve Showpad experience and content hygiene by implementing a governance model and benchmarks; in addition to improving Showpad Asset Connect to AMP.

Global strategy lead CX innovation & omnichannel

• Experiment with new formats channels and techniques to keep the digital experience fresh and innovative.

• Drive organizational agility through the implementation of replicable and sustainable processes allowing for clear R&R decision making and content scalability.

• Accelerate YouTube growth and integration of overall learning and video strategy.

• Lead partner for all local/regional omnichannel efforts

• Lead data-driven customer experiences.

• Lead relationship with J&J media team on behalf of global surgery

• Monitor usage metrics and find opportunities to improve engagement and performance.

• Work with platform owners and business owners to design experiences through a number of digital formats and work creatively to test and evolve them in market.

• Create an environment and culture that supports efficient ways to test new environments ideas collaborations tech capabilities building processes that are repeatable and agile.

• Build and manage a partner network to advance content experimentation media effectiveness and experience optimization; establish production plans for priority initiatives.

• Create an insight engine that marries traditional channel and customer insights from in market tests.

Stay up to date on market trends and new technology/Special projects

• Become the expert in understanding trends in the industry and appropriate ways to test and deploy new capability

• Create competitor monitoring dashboard

• Attend industry events to learn from others

Qualifications

Education

• Bachelor degree in Communications Journalism Public Relations Public Affairs or closely related field (required).

Experience

• Minimum 10 years proven experience in a corporate government or agency environment (required).

• Experience in healthcareand/or consumer health communications(preferred).

• Strong track record of independently driving highimpact programs across multiple audiences.

• Exceptional writing and presentation development skills with strong attention to detail.

• Strong influence relationshipbuilding and stakeholder management capabilities.

• Deep understanding of media analytics content strategy and brand and marketing communications

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via internal employees contact AskGS to be directed to your accommodation resource.

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Director