Director Digital Marketing (mfx) Tommy Hilfiger & Calvin Klein

One of PVHs greatest strengths is our people and our shared desire to create an inclusive work environment where every individual is valued and every voice is heard. Together we are committed to a more diverse and fair fashion industry to drive sustainable change both at PVH and in our industry.

The head office for the DACH and EEC markets covering 13 countries with more than 2.700 employees is in Düsseldorf and is the main location of around 500 employees.

The Digital Marketing Director (m/f/x) defines and leads the Pure Player digital marketing strategy across EMEA West driving brand impact and commercial performance through end-to-end planning execution and governance. The role oversees a high-performing team and budget ensuring data-driven decisions strong ROI and consistent best-in-class brand execution across key digital partners.

A day in the life of a Director Digital Marketing (m/f/x):

• Define and lead the Pure Player digital marketing strategy across EMEA West ensuring alignment between brand positioning and commercial objectives
• Drive end-to-end campaign planning and execution across key digital partners delivering consistent and impactful brand experiences
• Own and steer marketing investments with a strong focus on performance effectiveness and measurable business outcomes
• Lead coach and develop a high-performing digital marketing team fostering a culture of excellence and continuous improvement
• Collaborate closely with Brand Commercial and Analytics teams to unlock growth opportunities and optimize performance
• Ensure best-in-class digital brand execution across wholesale platforms elevating visibility and consumer engagement
• Act as a senior stakeholder and trusted partner to regional and global marketing leadership driving alignment and strategic decision-making across functions
• Drive innovation and transformation by implementing new approaches tools and test-and-learn initiatives at scale

What do we need from you You have:

• Minimum 1012 years of experience in Digital Marketing Performance Marketing or E-commerce Marketing
• Proven leadership experience at senior level with a track record of building and developing high-performing teams
• Strong experience managing large-scale marketing budgets with clear accountability for performance and ROI
• Demonstrated ability to define and execute digital marketing strategies in complex matrix organizations
• Strong commercial mindset with the ability to balance brand building and performance-driven outcomes
• Excellent stakeholder management skills with experience collaborating across senior regional and global leadership levels
• Strategic thinking combined with a hands-on results-driven approach
• Fluent in English and German

What you can expect from us:

• A smart working model (hybrid) including 3 mandatory office days in Düsseldorf and 2 days working from home along with flex office solutions a work from anywhere concept and meeting-free Fridays
• Lead Yourself. Lead Together. Lead the Way. Our PVH Leadership Behaviors empower everyone to lead whether a team a project or through individual expertise
• A strong culture of development with extensive training and learning opportunities via our PVH University
• A wide range of employee benefits including employee discounts mobility offers internal sports classes and other initiatives

Our employees come together from all areas of life and all corners of the world. Inclusion and diversity are a key pillar of our corporate culture. We know that diversity makes us stronger. Regardless of your origin nationality faith disability age marital status partnership status sexual orientation or gender you are welcome here.